How to break a successful prediction exchange in less than one week

Posted on October 27, 2008 by admin

Whiskey Kilo (a Hollywood Stock Exchange trader):

Change is one thing, breaking the whole site and acting like its nothing happened is another. The whole concept of trading movie stocks, movie bonds and options have taken a backseat to making sure you can blog, add friends, and “Schmooze”.

The old portfolio page was color coded and extremely easy to understand, you instantly knew if you were making H$ or losing your shirt. Now the current portfolio page is a small box, one colour, light grey on a white backround and the type is half the size of the font here, also you can only see 12 stocks at any given moment. Whoever OK’d this part of the site has to have never traded any shares online before.

From what I can gather, there was a beta version of this 3rd generation of the game, but no one paid any attention to the any of the feedback, two days after this new rollout, HSX.com started calling this new version a beta game, and what HSX staff there is say that portfolios are now their priority. However the only things that really work right now are the blogs, which pay H$10,000 a posting, adding friends pays traders H$1000, Online Polls, and Schmoozing. which paid initially H$1000, but now pays H$100 per reply. The only reason I see for paying traders to blog is to bring more eyeballs to the garish 728?90 and 300?225 ads on each page to pump the number of advertising views on HSX. But if this is part of the grand scheme here, I can’t see Gold coin or Forex advertisers closing sales from a bunch of 13 years because all the veteran traders have left in disgust.

I welcome Jed [*] to read the HSX Support page: http://www.hsx.com/cms/forums/support and look around, I shudder to think this all is going to be a B-School case study on how to kill a successful site in under a week.

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[*] Jed Christiansen, who put up a comment in defense of HSX (Jed systematically defends the people I slam on Midas Oracle) &#8212-and who has just begun an MBA education.

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Competitive Forecasting (the brand which NewsFutures Emile Servan-Schreiber is so sanguine about) is probably more than a generic mark, it might well be a descriptive mark -provided X, Y and Z.

Posted on October 26, 2008 by admin

Tom W. Bell – (a law professor who have been following the field of prediction markets for years):

My two cents on “competitive forecasting”: It probably rises above a merely generic mark, which could never be protected, because it is not the commonplace name for the service to which it refers. It more likely qualifies as a descriptive mark, and as such could be protected only if “secondary meaning” were proven. In other words, the claimant would have to show that by dint of long exposure to its use in a commercial context, consumers had come to understand the mark not as a mere description but as the name of the claimant’s service. Whether or not “competitive forecasting” can meet that test remains a question of fact, of course.

Caveat: I speak only of U.S. law, though most common law countries follow similar principles.

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Interesting.

PostScriptum: Put aside that discussion about branding, I like NewsFutures as a play-money prediction exchange, and I have come to realize, e-mailing Emile privately, that he is one of the man I would go for to have an in-depth foray into the real value of the prediction markets (going beyond accuracy, onto utility) &#8212-ironically, the kind of stuff that Robin Hanson is researching more seriously these days (PPT file).

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Is BetFair far less usable than InTrade-TradeSports?

Posted on October 16, 2008 by admin

InTrade should ditch their prediction markets on the InTrade prediction markets, and run a continuing series of 5-minute prediction markets instead.

Posted on October 8, 2008 by admin

I don&#8217-t like the concept.

It has received criticism.

I don&#8217-t spot much volume.

I think that TradeFair&#8217-s 5-minute prediction markets are based on a much, much better concept and usability.

Time for John Delaney to act decisively. There is a reason the trash can was invented: to ditch the bad products.

InTrade has surpassed BetFair and TradeSports (and the Iowa Electronic Markets, too).

Posted on September 30, 2008 by admin

InTrade&#8217-s PageRank is now 7 / 10 &#8212-while all the other major prediction market firms are at 6 / 10.

It shows that the prediction market approach is paying off. Do provide journalist-friendly objective probabilistic predictions (expressed in percentages &#8211-not those fucking decimal odds), and the media will link to you, thanks to all the free-market economists who love your model and act as unpaid publicists for you. Make sure your website can resist under heavy traffic loads on Election Day, and during the occasional days where important news break. Then, milk out all this free publicity. Run registration ads allover your exchange website to attract new traders. Make money. Invest in IT &#8212-but don&#8217-t let the IT maniacs complicate your prediction exchange too much (as BetFair did).
Long-term, the InTrade model (based on the prediction market approach) should be more profitable, in theory. Because of legal impediment, InTrade is not as profitable as it should be, alas.