Heres how to create a huge buzz in the Blogosphere about the prediction markets and multiply the web links pointing to the InTrade, TradeSports, BetFair, TradeFair, Betdaq, Iowa Electonic Markets, Hollywood Stock Exchange, NewsFutures, Reality Markets, YooPick or HubDub websites.

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Create a &#8220-friending&#8221- system, on the side of your prediction exchange, so that traders can share their readings, trades and tips with their web acquaintances and friends.

Invite some big bloggers into the system. It is not necessary that those big bloggers use the service.

Put the names of these bloggers as the by-default choice in the landing page of your &#8220-friending&#8221- system, so that each newbie is prompted to become a &#8220-friend&#8221- of those big bloggers.

– Of course, the number of &#8220-friends&#8221- of those big bloggers will grow dramatically by the minute. After a while, the numbers of &#8220-friends&#8221- of those big bloggers will become impressive.

– Then, what happens is that those big, infatuated bloggers will notice the big number of &#8220-friends&#8221- they got on that &#8220-friending&#8221- service (which they don&#8217-t use), and they are going to start bragging about that on their respective blog &#8212-linking to that &#8220-friending&#8221- website, and thus, sending more newbies to it, and injecting PageRank juice into it.

– The best scenario is one where that &#8220-friending&#8221- service is seen as prestigious, and there is a competition going on between the big bloggers about who is going to have the longest.

– Success guaranteed.

If you wondered why the big bloggers in the field of information technology are all talking about FriendFeed, then watch that video.

Previous blog posts by Chris F. Masse:

  • The John Edwards Non-Affair gives us an opportunity to look deep into the caldron of the wisdom of crowds.
  • We Plug This British Betting Blog On Midas Oracle Because We Like Its Name.
  • 24 hours after the launch of the “Prediction Markets” group at LinkedIn, we have already 39 members —both prediction market luminaries and simple people (trading the event derivatives or collecting the market-generated probabilities).
  • That was ubber world star Barack Obama in Berlin, during his July 2008 speech at the Victory Column. Spot all the digital cameras pointing to the socialist Messiah. Snatching something to bring at home — “see, I was there”.
  • If you want your affiliation with the “Prediction Markets” group to appear on your LinkedIn profile, then click on “Edit Public Profile Settings”, and check the “Groups” option.
  • If you want to connect with InTrade CEO John Delaney on LinkedIn…
  • Do join the “Prediction Markets” group at LinkedIn, if you have a strong interest in the prediction markets or if you work in the prediction market industry. It’s free, and that’s a way for the LinkedIn visitors browsing stuff about prediction markets to stumble upon your resume / profile.

Kudos to BetFairs e-mail marketing team?

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Previous blog posts by Chris F. Masse:

  • The letter David Pennock will never send out —well, we hope.
  • Monitor the web traffic of,,,,,, etc. —thanks to Google Trends.
  • Here’s the way to promote innovation for entry-order and analysis software packages —separate the 2 functions.
  • Ugly things happened before BetFair was invented
  • Tiny API delay for non-UK customers of BetFair —since all international BetFair bettors, traders and gamblers are now served from Malta, not from London.
  • CLOCK IS RUNNING FAST: 17 days to go, if we want to counter AEI’s push for not-for-profit prediction exchanges.
  • In the for-profit vs not-for-profit debate, our prediction market luminaries, doctored by Bob, are on the wrong side of the issue.

John Delaney and Mark Davies P.R. tactics suck.

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The P.R. industry sucks.

It also true for the field of prediction markets. InTrade-TradeSports and BetFair-TradeFair should embrace open blogging.

Previous blog posts by Chris F. Masse:

  • Kudos to BetFair’s e-mail marketing team?
  • Conditional prediction markets about oil price and SegWay sales… Like the idea, Robin Hanson?
  • Justin Wolfers [*] is the most cited prediction market economist
  • The Orb @ Texas Tech University

The First One, The Free One, and The Good One.

No GravatarSteven Frank:

My current hypothesis is that there are at least three positions of prominence in each segment &#8212- three ways to be number one, if you will: The First One, The Free One, and The Good One.

I like his short essay.

Previous blog posts by Chris F. Masse:

  • 50% of our prediction market luminaries have a MacBook.
  • Ron Paul (R) and Barney Frank (D) ally together to attack “the practical hurdles of the federal law, known as the Unlawful Internet Gambling Enforcement Act, rather than its legitimacy”.
  • Clicking on the “SPHERE: RELATED CONTENT” button, at the bottom of each Midas Oracle post, will bring you a list of external webspots.
  • FRIGHTENING: Jed Christiansen’s prediction market blog was briefly overtaken by web spammers, who inserted invisible links to their commercial sites so as to game the Google PageRank system.
  • InTrade ditch market-leader Bloomberg for low-cost, second-tier data provider eSignal.
  • Drawing a parallel between our reluctance to seek advice and the experts’ reluctance to take the market-generated probabilistic predictions in an un-discriminating, un-critical fashion

Britons cant get enough of Yankees politics.


Read the previous blog posts by Chris. F. Masse:

  • WARREN BUFFETT: I said that the US dollar might be “worth less” in five to ten years —not that it might be “worthless”.
  • The Year Of The Rat should bring $$$ to the prediction market industry and the event derivative traders.
  • WordPress founder Matt Mullenweg is my hero and so he should be yours.
  • InTrade-TradeSports has seen more than $50 million wagered on the U.S. presidential election.
  • Prediction markets on who is going to win an election are more accurate then the final Gallup poll.
  • LinkedIn will be data-mining its database of millions of users to find potential experts.

Never underestimate a one-trick pony.

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Robet Scoble:

3. Pay attention to the “unimportant” people in your life. Last year this goofy guy walked into the CES BlogHaus. I introduced him to a few people and did an interview with him. He wasn’t famous. Didn’t have a blog. Hadn’t started a business or done anything that anyone would qualify as “important.” But between January and now he’s become a New York Times best selling author and he’s gotten me onto CNBC and the New York Times. All cause I paid attention to him back when he wasn’t “somebody.”

I begin to like this guy&#8230- Robert Scobble&#8230- :-D

InTrade-TradeSports and BetFair-TradeFair are barred from advertising on Google, Yahoo! and MicroSofts networks of websites.

Via Jason Ruspini and Daniel Horowitz, The Associated Press &amp- Reuters.

But I will remark that Google Ads serve both InTrade and TradeSports. [I don&#8217-t mind. Just a remark.]

Author Profile&nbsp-Editor and Publisher of Midas Oracle .ORG .NET .COM &#8212- Chris Masse&#8217-s mugshot &#8212- Contact Chris Masse &#8212- Chris Masse&#8217-s LinkedIn profile &#8212- Chris Masse&#8217-s FaceBook profile &#8212- Chris Masse&#8217-s Google profile &#8212- Sophia-Antipolis, France, E.U. Read more from this author&#8230-

Read the previous blog posts by Chris. F. Masse:

  • Comments are now completely open on Midas Oracle.
  • Albert Einstein, Chairman of the Midas Oracle Advisory Board
  • Erratic –but not Stochastic– Charts
  • Barack Obama is the 44th US president.
  • We already have prediction markets in future tax rates. It’s called the municipal bond yield curve.
  • O’Reilly – Money-Tech Conference

The Art Of SEO For Wikipedia

No GravatarExcellent article about how Wikipedia intersects with internet marketing.

SEOs obsess too much with Wikipedia, in my view.


Read the previous blog posts by Chris F. Masse:

  • Bzzzzzzzzz…
  • Bzzzzzzzzz…
  • “No offense, but I think Radley Balko is the most valuable blogger in America right now.”
  • Are you a better predictor than John McCain?
  • What does climate scientist James Annan think of InTrade’s global warming prediction markets?
  • Inkling Markets, one year later
  • One trader’s view on BetFair’s new bet-matching logic