Tag Archives: marketing

BetFair trained a bunch of eagles and hawks for publicity at the 2010 Ryder Cup. – [PICTURES]

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Thanks to Mike Robb, we have now access to those great, awesome pics. Enjoy. [You can right-click them and save the bigger pics on your hard drive.]

HOW THOSE PICS WERE TAKEN:

– An &#8220-eight year-old Ferruginous Eagle called Olga and a family of Harris Hawks [] have been in-flight training for the past two weeks in the run up to The Ryder Cup&#8221-.

– Bird handler Trevor Smith: &#8220-The birds have been hand-reared and normally perform at shows or in films, but this is certainly one of their most unique jobs. The training has been good and the birds are raring to stretch their wings across Celtic Manor and take on a Tiger.&#8221-

Mark Davies leaves BetFair -but the SEO cretins stay.

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One month ago, I reported that BetFair silenced their PR chief (Mark Davies) by moving him to regulation affairs and asking him to shut up his voluble gob. Office politics played against him. Too bad.

Well, as Mark Davies can&#8217-t live in the dark (away from the limelights), he has resigned, and started off his own company, Camberton &#8212-so as to do what BetFair was recently forbidding him to do (PR). I wish him good luck, with 2 caveats.

#1. Mark Davies&#8217-s true love is in fact journalism. But it doesn&#8217-t pay, unless you do TV prominently. If Mark had bollocks, he would go into journalism.

#2. Mark Davies is a SEO virgin (&#8220-Camberton&#8221- is of course notably absent from Google), who was taking tips at BetFair from the world&#8217-s crappiest SEOs. Mark Davies will have to learn web marketing. (I am not even sure Mark knows what &#8220-SEO&#8221- stands for.) And there&#8217-s the WordPress factor. Mike Robb got it, but Mark never did.

Leaving BetFair is a good thing &#8212-provided he can learn in the open what he couldn&#8217-t learn while at BetFair: Marketing 2.0.

Pre-IPO BetFair silences its PR chief Mark Davies.

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Mark Davies:

The reason is that with my job at Betfair having recently changed so that I have responsibility for regulation but no longer for our public positioning, I have been asked not to blog about industry and company issues. Rather than stop writing completely, I have only been publishing things which cannot be construed to be a Betfair view.

Why did BetFair demote a brilliant spin doctor?

Makes no sense at all. Absurd.

In the universe of Steve Jobs, personal vision trumps the wisdom of the crowd. Hes ready when he thinks were ready.

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New York Times:

Great products, according to Mr. Jobs, are triumphs of “taste.” And taste, he explains, is a byproduct of study, observation and being steeped in the culture of the past and present, of “trying to expose yourself to the best things humans have done and then bring those things into what you are doing.”

His is not a product-design philosophy steered by committee or determined by market research. The Jobs formula, say colleagues, relies heavily on tenacity, patience, belief and instinct. He gets deeply involved in hardware and software design choices, which await his personal nod or veto.

I am filing this post in the &#8220-INDIVIDUAL INTELLIGENCE &#8211- ANTI CONSENSUS&#8221- category (opposing the &#8220-COLLECTIVE INTELLIGENCE &#8211- WISDOM OF CROWDS&#8221- category) &#8212-following a remark I made privately to David Pennock, Mike Giberson and Mike Linksvayer.