One month ago, I reported that BetFair silenced their PR chief (Mark Davies) by moving him to regulation affairs and asking him to shut up his voluble gob. Office politics played against him. Too bad.

Well, as Mark Davies can&#8217-t live in the dark (away from the limelights), he has resigned, and started off his own company, Camberton &#8212-so as to do what BetFair was recently forbidding him to do (PR). I wish him good luck, with 2 caveats.

#1. Mark Davies&#8217-s true love is in fact journalism. But it doesn&#8217-t pay, unless you do TV prominently. If Mark had bollocks, he would go into journalism.

#2. Mark Davies is a SEO virgin (&#8220-Camberton&#8221- is of course notably absent from Google), who was taking tips at BetFair from the world&#8217-s crappiest SEOs. Mark Davies will have to learn web marketing. (I am not even sure Mark knows what &#8220-SEO&#8221- stands for.) And there&#8217-s the WordPress factor. Mike Robb got it, but Mark never did.

Leaving BetFair is a good thing &#8212-provided he can learn in the open what he couldn&#8217-t learn while at BetFair: Marketing 2.0.