At inception, I created an Internet usability category, and, since, I have published many Jakob Nielsen stories. Many wondered why I would bother. Now, the Midas Oracle readers can understand why.

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These traders are talking down the newly redesigned Hollywood Stock Exchange website.

[They guy above has misspelled, two times. He meant: “unusable“.]

Previously: #1 – #2#3#4

UPDATE: Traders talk on Twitter about HSX.

Thanks to the HubDub guy for the tip.

How to break a successful prediction exchange in less than one week

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Whiskey Kilo (a Hollywood Stock Exchange trader):

Change is one thing, breaking the whole site and acting like its nothing happened is another. The whole concept of trading movie stocks, movie bonds and options have taken a backseat to making sure you can blog, add friends, and “Schmooze”.

The old portfolio page was color coded and extremely easy to understand, you instantly knew if you were making H$ or losing your shirt. Now the current portfolio page is a small box, one colour, light grey on a white backround and the type is half the size of the font here, also you can only see 12 stocks at any given moment. Whoever OK’d this part of the site has to have never traded any shares online before.

From what I can gather, there was a beta version of this 3rd generation of the game, but no one paid any attention to the any of the feedback, two days after this new rollout, started calling this new version a beta game, and what HSX staff there is say that portfolios are now their priority. However the only things that really work right now are the blogs, which pay H$10,000 a posting, adding friends pays traders H$1000, Online Polls, and Schmoozing. which paid initially H$1000, but now pays H$100 per reply. The only reason I see for paying traders to blog is to bring more eyeballs to the garish 728?90 and 300?225 ads on each page to pump the number of advertising views on HSX. But if this is part of the grand scheme here, I can’t see Gold coin or Forex advertisers closing sales from a bunch of 13 years because all the veteran traders have left in disgust.

I welcome Jed [*] to read the HSX Support page: and look around, I shudder to think this all is going to be a B-School case study on how to kill a successful site in under a week.

[*] Jed Christiansen, who put up a comment in defense of HSX (Jed systematically defends the people I slam on Midas Oracle) &#8212-and who has just begun an MBA education.

The new Hollywood Stock Exchange website (recently redesigned) sucks as much as an indigestible fruit cake.

No Gravatar &#8212- I predict that somebody will soon register this domain name.

Many HSX event derivative traders have complained to me privately about the website redesign: they hate it more than they hate the recent financial bailout. One HSX trader went off on the Prediction Markets group discussion area at LinkedIn. Today, another HSX trader is writing a long prosecution of the HSX website redesign. Read it in all, and spot the many comments at the bottom, from fellow HSX traders.

The root of the problem is Alex Costakis &#8212-the director of HSX. My assessment of him is that he doesn&#8217-t get the Web. He is as clueless as a maggot trying to play Jazz. He is not an open person, and the Web is all about openness. This guy is a drag on HSX. I predict he will lead to HSX&#8217-s death.

The only 2 persons that could lead to a revival of HSX are Max Keiser or Nigel Eccles. Let&#8217-s hope that Cantor Fitzgerald will call them for help.

UPDATE: See the comments.

Alex Costakis of Hollywood Stock Exchange (HSX) discussing the Weekend Box Office and Summer Releases and predictions on Fox Business.

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Those morons at Fox Business spelled his last name &#8220-Kostakis&#8221-, in the video.

So, now you know why nobody watches Fox Business &#8212-they are all on CNBC, who can spell correctly.

I&#8217-m not sure the video will go into our feed&#8230- In case, it does not, download this post, or go to the link above&#8230-

Summer Blockbuster&#8217-s featuring Alex Costakis of HSX on Fox Business from formula-hsx on Vimeo.