TradeFair was first branded as a serious financial prediction exchange, but it didnt work out, and TradeFair is now actually an operator that applies gambling (not betting) to the financial markets.

No Gravatar

Take a look at their ad:

Three remarks:

  • They got carried away from the prediction market approach (which, unlike InTrade, they never understood fully, anyway).
  • This gambling approach of the marketing of the prediction markets is very interesting in terms of potential revenue growth. I encourage InTrade, TradeSports, BetFair, NewsFutures and HubDub to adopt it.
  • However, it remains to be seen whether TradeFair is the right venue for gambling. TradeFair was supposed to be a serious financial prediction exchange (the British equivalent of HedgeStreet), and it is now the online equivalent of Macao or Las Vegas. Hummm&#8230- Will these 2 different worlds mix well together? Could La Callas sell pork sausages? Could Yehudi Menuhin sell used condoms?
  • And I won&#8217-t mention the issue of problem gambling, which I predict will be made worse thanks to TradeFair Hi &amp- Lo and BetFair Arcades.

Once the previous bet is resolved, you can start off anew with another 5-minute bet on the FTSE &#8212-from the level that was the basis for the settlement of the previous bet.

InTrade should ditch their prediction markets on the InTrade prediction markets, and run a continuing series of 5-minute prediction markets instead.

No Gravatar

I don&#8217-t like the concept.

It has received criticism.

I don&#8217-t spot much volume.

I think that TradeFair&#8217-s 5-minute prediction markets are based on a much, much better concept and usability.

Time for John Delaney to act decisively. There is a reason the trash can was invented: to ditch the bad products.