Tag Archives: PR
DOCUMENTED: How Mark Davies joined a small startup called BetFair —when it was just an Excel spreadsheet file
Read the whole thing, it is entertaining.
Goldman Sachs’s $500-million PR trick
Goldman Sachs announces a program to give $500 million to small business.
A senior exec fired from MicroSoft… hired one week later by Google… and who is dumping every MicroSoft software for their Google equivalent…
Thanks Microsoft, Hello Google
He was in charge of PR towards the developers at MicroSoft (“evangelism“). Does now the same at Google.
Midas Oracle reads the interviews of the exchange executives… —so you don’t have to.
BetFair’s P.R. honcho:
- A successful campaign is one that fulfils the original brief; one that delivers our key messages to the target audience.
- It’s all about having a positive effect on the bottom line.
You can’t disagree with that.
The best way to raise awareness for your prediction market startup is to create a long-term relationship with the Midas Oracle blogger and other web acquaintances (a.k.a. “online friends”).
Loic Le Meur:
[...]
#2 – Do not pick a PR person, be the spokesperson of the company.
The best person to represent the company is not a PR person and even less an external one. It is YOU. You, the founder, you the CEO. Look at Steve Jobs, Mark Zuckerberg, Richard Branson, they are the PR machines. [...]
The self-serving blurbs that are published on the InTrade website’s header
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InTrade
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Koleman Strumpf, Professor of Economics, University of Kansas:
When people ask me who will win the next election, I say `Let me look at the price on InTrade. It is the best forecast I know.‘
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Bill Saporito, Time Magazine:
On Dec. 11, 2003, InTrade’s contract on Saddam Hussein’s capture suddenly began to move. Two days later, Saddam was [...]
InTrade has surpassed BetFair and TradeSports (and the Iowa Electronic Markets, too).
InTrade’s PageRank is now 7 / 10 —while all the other major prediction market firms are at 6 / 10.
It shows that the prediction market approach is paying off. Do provide journalist-friendly objective probabilistic predictions (expressed in percentages –not those fucking decimal odds), and the media will link to you, thanks to all the free-market [...]
John Delaney and Mark Davies’ P.R. tactics suck.
The P.R. industry sucks.
It also true for the field of prediction markets. InTrade-TradeSports and BetFair-TradeFair should embrace open blogging.
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The Most Important Discussion On Marketing I Followed This Early Morning
Michael Giberson and Robin Hanson are fond of Inkling Markets’ Godfather, Paul Graham. I am not. I am more interested in Robert Scoble, Loic Le Meur, and Jason Calacanis. With other bloggers, they started a discussion on modern-days public relations.
Here are the good points they made, along with my associated thoughts:
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Loic Le Meur:
A very good [...]
The secrecy-seeking Mark Davies is solely to blame for all this mess… but this vibrating BetFair spin doctor has managed to repair the PR damages quite brillantly, it shall be said.
BetFair:
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Betfair Customer Services 19 Mar 18:21
Dear BetFair,
I hope you will answer the following:
Q. Why did you feel it unnecessary to inform your vast customer base of the changes to the bet matching algorithm in advance and take feedback; or accept that a trial period may have been a more appropriate [...]
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