Category Archives: Search Engine Marketing

Jed Christiansen is not dead.

Posted on December 21, 2009 by Chris F. Masse

He is working at Google as “a Strategic Partner Manager in the EMEA Reseller team”. Another proof that prediction markets don’t put food on the table of their most ardent advocates.

Posted in Analysis (Industry), Internet Marketing - Internet Commerce, People, Search Engine Marketing | Tagged , , , | Leave a comment

Nigel Eccles’s wife wears the pants.

Posted on December 10, 2009 by Chris F. Masse

Lesley Eccles answers questions about FanDuel and HubDub.

Posted in Betting, Business, Business & Economic Models, Entrepreneurship, Internet Marketing - Internet Commerce, Search Engine Marketing, Search Engine Optimization | Tagged , , , , , | Leave a comment

How do BetFair market betting to the Internauts?

Posted on April 9, 2009 by Chris F. Masse

As you know, Google AdWords and Google AdSense now take gambling ads that target the UK population. Yet, I don’t see that BetFair is advertising on Google Web Search, and I don’t see that many ads from bookmakers or sportbooks. … Continue reading →

Posted in Exchanges & Markets, Internet Marketing - Internet Commerce, Search Engine Marketing, Search Engine Optimization | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments