Centrist Messenger: How it works.
Centrist Messenger will issue a refund of the purchase price of the advertisement, if and only if the single candidate that you selected as being supported by your ad does not win the general presidential election of the United States and the other candidate wins.
This is brilliant.
Reminds me of how Priceline used WeatherBill to back their Sunshine Guarantee.
http://www.newsweek.com/id/151726
Yes, I liked it at first sight.
You should blog about it.
Neat!