Tag Archives: public relations

Pre-IPO BetFair silences its PR chief Mark Davies.

Posted on May 27, 2010 by Chris F. Masse

Mark Davies: The reason is that with my job at Betfair having recently changed so that I have responsibility for regulation but no longer for our public positioning, I have been asked not to blog about industry and company issues. … Continue reading →

Posted in Exchange & Market Management, Internet Marketing - Internet Commerce | Tagged BetFair, Mark Davies, marketing, PR, public relations | 1 Comment

Rachel Maddow takes on one public relations marketer that hides the names of his corporate clients.

Posted on October 7, 2009 by Chris F. Masse

Excellent piece of investigative journalism.

Posted in Ethics, Internet Marketing - Internet Commerce | Tagged Internet Marketing, marketing, public relations, Rachel Maddow, Rick Berman | Leave a comment

Cynical bloggers can help your company get its message out.

Posted on July 5, 2009 by Chris F. Masse

That’s today’s lesson from TechCrunch and Scobleizer. So, you should not avoid Midas Oracle. CrowdCast did not.

Posted in Internet Marketing - Internet Commerce, Journalism | Tagged bloggers, cynical bloggers, Internet Marketing, Open Media, public relations | Leave a comment

The best way to raise awareness for your prediction market startup is to create a long-term relationship with the Midas Oracle blogger and other web acquaintances (a.k.a. “online friends”).

Posted on December 21, 2008 by Chris F. Masse

Loic Le Meur: [...] #2 – Do not pick a PR person, be the spokesperson of the company. The best person to represent the company is not a PR person and even less an external one. It is YOU. You, … Continue reading →

Posted in Entrepreneurship, Internet Marketing - Internet Commerce | Tagged acquaintances, bloggers, blogging, friends, Internet Marketing, marketing, Open Media, PR, public relations | Leave a comment

InTrade has surpassed BetFair and TradeSports (and the Iowa Electronic Markets, too).

Posted on September 30, 2008 by Chris F. Masse

InTrade’s PageRank is now 7 / 10 —while all the other major prediction market firms are at 6 / 10. It shows that the prediction market approach is paying off. Do provide journalist-friendly objective probabilistic predictions (expressed in percentages –not … Continue reading →

Posted in Analysis (Industry), Exchanges & Markets, Internet Marketing - Internet Commerce | Tagged BetFair, betting exchanges, betting markets, business models, economists, event derivative exchanges, event derivative markets, free publicity, Google PageRank, IEM, Internet Marketing, InTrade, Iowa Electronic Markets, Journalism, journalists, marketing, media coverage, PageRank, PR, prediction exchanges, prediction market approach, prediction markets, public relations, TradeSports | 3 Comments

The Most Important Discussion On Marketing I Followed This Early Morning

Posted on May 26, 2008 by Chris F. Masse

Michael Giberson and Robin Hanson are fond of Inkling Markets’ Godfather, Paul Graham. I am not. I am more interested in Robert Scoble, Loic Le Meur, and Jason Calacanis. With other bloggers, they started a discussion on modern-days public relations. … Continue reading →

Posted in Entrepreneurship, Internet Marketing - Internet Commerce | Tagged Adam Siegel, CEO, David Perry, Early Morning Michael Giberson, Emile Servan-Schreiber, good product, Internet Marketing - Internet Commerce, Jason Calacanis, John Delaney, Ken Kittlitz, Loic Le Meur, Michael Giberson, Nigel Eccles, Paul Graham, PR, prediction markets, public relations, Robert Scoble, Robin Hanson, smart entrepreneur, spokesperson | Leave a comment

Should the Hollywood Stock Exchange become a real-money betting exchange?

Posted on October 4, 2007 by Chris F. Masse

Via Max Keiser, Trader Daily ($$$): Hollywood Ending – Trader Daily – October 4, 2007 – by Robert LaFranco A decade ago, a Wall Street trader and an L.A. dealmaker united to remake the movie industry in the image of … Continue reading →

Posted in Entrepreneurship, Exchanges & Markets, History, Inventions & Innovations | Tagged Academy Award, advertising vehicle, Alec Baldwin, Andrew Merkatz, Andy Kaplan, Andy Wing, Barney, betting exchanges, betting markets, Cambridge Technology Ventures, Cantor, Cantor Exchange, Cantor spokesman, CEO, Citigroup, consumer portal, CountryRoad Capital, Dallas Mavericks, Eddie Murphy, event derivative exchanges, event derivative markets, exchange software, executive, former finance whiz kids, former stockbroker, Harvard Business School, Herb Ritts Gallery, Hollywood Stock Exchange, investment banker, Judd Apatow, Keystone Venture Capital, L.A., Lions Gate, London, Los Angeles, Mark Cuban, MarketCast, Max Keiser, media projects, merchant banking, Michael Burns, Michael Milken, Moby, movie business, movies, NBC, news network, Nielsen National Research Group, online futures markets, online prediction market, online sideshow, Online Testing Exchange, OSCAR, Paris, Paul Galbraith, Predict-It CEO, prediction exchanges, prediction markets, predictive products, prime real estate, Prudential Securities, public relations, Robert Evans, Robert LaFranco, Ron Jeremy, S&P 500, Scandinavian Broadcast Service, Sony, spokesman, sports-spread betting program, stockbroker, studio accounting practices, Sundance Film Festival, television executive, The Howard Stern Show, Tinseltown, Todd Wagner, top television executive, Trader, United Kingdom, United States, USD, VIP lounge of Hollywood, virtual banking system, Virtual Specialist, Wall Street, Wall Street trader, web traffic | 9 Comments

WORLD BANK PRESIDENT PAUL WOLFOWITZ IS DONE LIKE A RAT. GUARANTEED.

Posted on May 15, 2007 by Chris F. Masse

Tyler Cowen of Marginal Revolution (the world’s #1 blog on economics) wants him out. As an outsider it is hard to judge many aspects of Wolfowitz’s tenure. I take his continuing unwillingness to resign to be the biggest argument against … Continue reading →

Posted in Exchanges & Markets, Market Prices & Probabilities | Tagged co-founder, Harvard, Hollywood Stock Exchange, insider trading, International Bank for Reconstruction and Development, Kenneth Rogoff, LE MONDE, Max Keiser, Paul Wolfowitz, prediction markets, President, professor of economics, professor of economics Kenneth Rogoff, public relations, Tyler Cowen, WORLD BANK MEMO, YouTube | Leave a comment