Wikipedia, InTrade, Justin Wolfers, McKinsey, NewsFutures, Google, CFM, Inkling, and IEM, top the Google Web Search results for the prediction markets query.
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This post is a very short review of their new website. I might publish a deeper review, later on.
The log line is that InTrade CEO John Delaney has ingested all the innovations that HubDub has brought to the prediction market scene since January 2007 (e.g., long and rich prediction market webpages that are indexed by the search engines, and use of social networking to boost trading) and has asked his technological team to clone those innovations for InTrade. This is great. I also appreciate that their charting system is satisfying. (The advanced charts seem to be of the right size, I have noticed. Neither too small, nor too big.)
On the negative side, the execution is not as good as it should be —-and I’-m polite. But to be fair with them, they say their website is still in “-beta”- —-so let’-s give them time to improve their work.
Overall, it’-s a good move, and it shows, as I have said for months, that Nigel Eccles of HubDub is having a profound impact on the prediction market industry.
UPDATE: I forgot to mention that InTrade.net presents probabilities expressed in percentage, not prices, which they also took from HubDub.
Technical Note: I was logged in, but I got the same results when I was not logged in.
Los Angeles Times
Could it be because the journalist had googled “-Olympics”- for his/her research?
HubDub is the only prediction exchange whose prediction market webpages are indexed well by Google.
SEO is key for marketing and P.R., folks —-you see the evidence under your very nose with HubDub and the Olympics.
I like BetFair and the BetFair people very much. I was the only blogger to talk up the BetFair starting price system and the BetFair brand-new bet-matching logic. But the other face of the coin is that 2 aspects of their model are rotten to the core.
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BetFair was created in 1999 and started off in 2000. Since that time, 2 major things arrived on the world scene. Number one, we have seen the emergence of the prediction market approach. Number two, the Web has taken our lives, and Google has become the dominant Internet search engine. Here are how these 2 major trends are affecting BetFair negatively.
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The British, who drive on the wrong side of the road, don’-t have the 2 most important keys of the future.
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Because HubDub is the only prediction exchange whose prediction market webpages are indexed highly by Google.
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That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
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In the 4 cases above, you can spot HubDub in the top 10 Google results.
I speculate that HubDub is going to harvest hundreds of thousands of Google visits in the next 12 months.
Which is probably higher that the BetFair blog will get from Google —-and there is a low conversion rate (from the BetFair blog to the BetFair prediction market webpages), probably. With the HubDub model, the conversion rate is always 100%.
Nigel Eccles, this time, I am impressed.
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Previous blog posts by Chris F. Masse:
Good thing: I’-m a pioneer (following Justin Wolfers’- footsteps).
Bad thing: The whole world does not give the first fig about “-prediction market journalism“-. We will spend much energy introducing them to this new concept.
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Previous blog posts by Chris F. Masse:
Interview of Google’-s Matt Cutts by USA Today.
The basic SEO tips.
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Previous blog posts by Chris F. Masse: