Because HubDub is the only prediction exchange whose prediction market webpages are indexed highly by Google.
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That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
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In the 4 cases above, you can spot HubDub in the top 10 Google results.
I speculate that HubDub is going to harvest hundreds of thousands of Google visits in the next 12 months.
Which is probably higher that the BetFair blog will get from Google —-and there is a low conversion rate (from the BetFair blog to the BetFair prediction market webpages), probably. With the HubDub model, the conversion rate is always 100%.
Nigel Eccles, this time, I am impressed.
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Previous blog posts by Chris F. Masse:
- Testing the new HubDub chart widgets
- Why InTrade CEO John Delaney, TradeSports acting CEO John Delaney, BetFair CEO David Yu, HubDub CEO Nigel Eccles and NewsFutures CEO Emile Servan-Schreiber should supplicate me to develop my prediction market journalism project
- The John Edwards Non-Affair: How on Earth did they get this photo, what does this photo prove, and which prediction markets should we trade on to profit from this alledged scandal?
- Nick Davis’ effort to clean up British horse racing
- Free Money On The Table At InTrade
- Google Web Search shows that I am the only blogger in the world to talk about “prediction market journalism”.
- Marginal Revolution vs. Freakonomics vs. Overcoming Bias vs. Midas Oracle
When I look at them some are not in the top 10 – perhaps this is geo-target based or perhaps when you tested them you were logged in to Google and Google was serving personalized results.
(also, the log in wasn’t working for me – neither my username/password nor the openid)
@Greg Knaddison: Yes, strange things like that can happen.
[…] Non-Indexable Prediction Market Webpages. – Like it or not, Google is now the world’s #1 media. We “google” anything, first thing in the morning. None of the BetFair prediction market webpages can be indexed by Google and the other Internet search engines. That means that BetFair is missing out, in my estimation, on hundreds of thousands of Google visitors each year. Those Google visitors will favor other prediction exchanges (e.g., HubDub) whose prediction market webpages are indexed naturally by …. […]