Prediction markets = the future of journalism -said, from day one, Emile Servan-Schreiber of NewsFutures. Emile, if you have balls, lets do it -all together.

My yesterday&#8217-s post about the Obama&#8211-Clinton prediction markets was the most popular Midas Oracle story of that Monday. Hummmm&#8230- No idea why&#8230- I was not helped by Google Search or by an external blogger. Sounds like our Midas Oracle web readers and feed subscribers liked it &#8230- for some reasons I have yet to discover fully.

Anyway.

  1. I&#8217-m minding a grand &#8220-Midas Oracle Project&#8220-, and you can join it.
  2. Emile believes that prediction markets represent &#8220-the future of journalism&#8220-. I am trying to mind, specifically, what form could take the &#8220-prediction market journalism&#8220-.
  3. The idea is this: We need to put the charts of prediction markets inside news stories, and those stories should incorporate the meaning of the probability fluctuations (a la Justin Wolfers).
  4. If we stay in our armchairs, nothing will happen, because most of the old-school journalists and bloggers don&#8217-t think much of the prediction markets. The prediction market infiltration in the Mediasphere and the Blogosphere is like a weak stream, right now. I don&#8217-t have the patience to wait until &#8220-2020&#8243-.
  5. I don&#8217-t think that much will come out of the prediction exchanges. The BetFair blog and the InTrade newsletter are 2 pieces of crap &#8212-they compete in content quality with the Mongolian edition of the News Of The World.
  6. If you look at the evolution of the media, you see that the old-school, dead-tree publications are slowly dying, and are replaced by professional blog networks &#8212-look especially in the IT industry, with TechCrunch, etc. What you have is writers who publish only for the Web, and who fill a vertical niche. (And, the Washington Post is now publishing content from&#8230- guess who.)
  7. Needless to say, prediction market journalism is costly. Now, go directly to point #8, because that&#8217-s where the beef is.
  8. Yes, I have &#8220-heard of Christmas&#8221- :-D , and I understand Robin Hanson&#8217-s reasoning. [*] That&#8217-s where my funding idea lays. The idea is to think hard about who &#8220-might actually be willing to pay&#8221-. I am thinking of a class or organizations that &#8220-might actually be willing to pay&#8221-, provided 2 things. Number one, that I operate a certain twist on my form of prediction market journalism. Number two, that this project becomes the project of many prediction market people, or, better, of the whole prediction market industry &#8212-not just Chris Masse&#8217-s one. Those 2 things are essential.
  9. So, Emile, wanna join the &#8220-Midas Oracle Project&#8220-?

[*] APPENDIX:

The &#8220-high IQ&#8221- Robin Hanson:

Chris, you’ve heard of Christmas I presume. Many people circulate lists of items they might like for Christmas. If you did, would you circulate a list of million franc/dollar gift ideas for people to give you? Would you consider that list more honest/logical than a list of gifts of roughly the price you think others might actually be willing to pay?

Ouch! – Finding from a Web usability expert (Jakob Nielsen): 50% of Web readers dont scroll down the webpage.

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From today&#8217-s New York Times:

Studies by Mr. Nielsen’s company, the Nielsen Norman Group, an Internet design firm in Fremont, Calif., show that only 50 percent of Web visitors scroll down the screen to see what lies below the visible part on their PC monitor. “Users spend 30 seconds reviewing a home page,” Mr. Nielsen said. “A business must encapsulate what they do in very few words.”

Web Usability Links:

– Jakob Nielsen: UseIt.com – AlertBox –

– David Pennock and Robin Hanson, the wannabe bloggers, would probably pass the following Jakob Nielsen test: Weblog Usability: The Top Ten Design Mistakes – by Jakob Nielsen – 2005-10-17

– Alex Kirtland – Blog: Usable Markets – E-mail interview with Alex Kirtland.