Tag Archives: Jakob Nielsen

You, the Midas Oracle readers, are a bunch of lazy bastards…!!!… – Take that, loafers…!!!…

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The provocative title of this post ( :-D ) refers to the fact that Internet citizens don&#8217-t read on the Web.

They scan.

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How Little Do Users Read?

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I&#8217-ve just read a Slate article that recaps Jakob Nielsen&#8217-s teachings &#8212-I highly recommend it to you.

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Previous blog posts by Chris F. Masse:

  • Justin Wolfers [*] is the most cited prediction market economist
  • The Orb @ Texas Tech University
  • IS IT SAFE TO LOCATE A PREDICTION EXCHANGE NEAR A RIVER???
  • RIVER RISING. POWER PLANT CLOSED. IOWA ELECTRONIC MARKETS AT RISK? DEVELOPING…
  • U.S. COAST GUARDS DEPLOYED TO SAVE THE IOWA ELECTRONIC MARKETS
  • VIDEO: The financial markets hacker who will impress Jason Ruspini
  • VIDEO: WeatherBill caught on tape

Ouch! – Finding from a Web usability expert (Jakob Nielsen): 50% of Web readers dont scroll down the webpage.

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From today&#8217-s New York Times:

Studies by Mr. Nielsen’s company, the Nielsen Norman Group, an Internet design firm in Fremont, Calif., show that only 50 percent of Web visitors scroll down the screen to see what lies below the visible part on their PC monitor. “Users spend 30 seconds reviewing a home page,” Mr. Nielsen said. “A business must encapsulate what they do in very few words.”

Web Usability Links:

– Jakob Nielsen: UseIt.com – AlertBox –

– David Pennock and Robin Hanson, the wannabe bloggers, would probably pass the following Jakob Nielsen test: Weblog Usability: The Top Ten Design Mistakes – by Jakob Nielsen – 2005-10-17

– Alex Kirtland – Blog: Usable Markets – E-mail interview with Alex Kirtland.