Ouch! – Finding from a Web usability expert (Jakob Nielsen): 50% of Web readers dont scroll down the webpage.

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From today&#8217-s New York Times:

Studies by Mr. Nielsen’s company, the Nielsen Norman Group, an Internet design firm in Fremont, Calif., show that only 50 percent of Web visitors scroll down the screen to see what lies below the visible part on their PC monitor. “Users spend 30 seconds reviewing a home page,” Mr. Nielsen said. “A business must encapsulate what they do in very few words.”

Web Usability Links:

– Jakob Nielsen: UseIt.com – AlertBox –

– David Pennock and Robin Hanson, the wannabe bloggers, would probably pass the following Jakob Nielsen test: Weblog Usability: The Top Ten Design Mistakes – by Jakob Nielsen – 2005-10-17

– Alex Kirtland – Blog: Usable Markets – E-mail interview with Alex Kirtland.