Tag Archives: public relation

BetFair continues to be lambasted by The Guardian, and for all the good reasons. — [LINKS]

One, they are losing all their good people. Two, they’ve banned the media from their stockholder assembly, which is a guarantee to get horrific press. Thanks for our faithful reader for the links.

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MicroSoft stole BetFair’s marketing idea. — [PHOTO]

- June 2000, BetFair paraded the streets of central London with a coffin in a mock-funeral, to mark “the death of the bookmaker”. – September 2010, MicroSoft employees celebrated a mock iPhone funeral, to commemorate the launch of Windows Phone … Continue reading

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Mark Davies leaves BetFair —but the SEO cretins stay.

One month ago, I reported that BetFair silenced their PR chief (Mark Davies) by moving him to regulation affairs and asking him to shut up his voluble gob. Office politics played against him. Too bad. Well, as Mark Davies can’t … Continue reading

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DOCUMENTED: How Mark Davies joined a small startup called BetFair —when it was just an Excel spreadsheet file

Read the whole thing, it is entertaining.

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Goldman Sachs’s $500-million PR trick

Goldman Sachs announces a program to give $500 million to small business.

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A senior exec fired from MicroSoft… hired one week later by Google… and who is dumping every MicroSoft software for their Google equivalent…

Thanks Microsoft, Hello Google He was in charge of PR towards the developers at MicroSoft (“evangelism“). Does now the same at Google.

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Five P.R. tips which BetFair’s Michael Robb already know about

Previously: The one word missing in BetFair’s Michael Robb’s résumé

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Midas Oracle reads the interviews of the exchange executives… —so you don’t have to.

BetFair’s P.R. honcho: – A successful campaign is one that fulfils the original brief; one that delivers our key messages to the target audience. – It’s all about having a positive effect on the bottom line. You can’t disagree with … Continue reading

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