Tag Archives: Jakob Nielsen

Usability take of the day for collective forecasters

Posted on June 26, 2009 by Chris F. Masse

“It’s time to show most passwords in clear text as users type them.”

Posted in Internet Usability | Tagged Internet Usability, Jakob Nielsen, masking passwords, passwords, usability | Leave a comment

Marketing expert Seth Godin recommends that you don’t Twitter.

Posted on April 30, 2009 by Chris F. Masse

UPDATE: Seth Godin e-mails me this: I never said that “you” shouldn’t use twitter. Not at all. I think there are plenty of people who should use twitter. I said I can’t use twitter. Different story. [...] Twitter is great … Continue reading →

Posted in Internet Marketing - Internet Commerce | Tagged Internet Marketing, Jakob Nielsen, marketing, purple cow, remarkable ideas, remarkable products, Seth Godin, Twitter | Leave a comment

You, the Midas Oracle readers, are a bunch of lazy bastards…!!!… — Take that, loafers…!!!…

Posted on June 14, 2008 by Chris F. Masse

The provocative title of this post ( ) refers to the fact that Internet citizens don’t read on the Web. They scan. – - I’ve just read a Slate article that recaps Jakob Nielsen’s teachings —I highly recommend it to … Continue reading →

Posted in Internet Usability | Tagged Internet citizens, Internet Usability, Jakob Nielsen, readability, Slate, usability | Leave a comment

The NewsFutures website has been revamped —well, very superficially.

Posted on June 4, 2008 by Chris F. Masse

They just changed the layout of their website and of their blog. Same content —and same reliance to, what Jakob Nielsen calls, “marketese”. Triple alas. – Emile Servan-Schreiber says smart things to journalists —but, unlike Adam Siegel, he is incapable … Continue reading →

Posted in Consulting, Internet Marketing - Internet Commerce | Tagged Adam Siegel, corporate prediction markets, Emile Servan-Schreiber, enterprise prediction markets, event derivative markets, event derivatives, internal prediction markets, Jakob Nielsen, journalist, NewsFutures, prediction markets, private prediction markets | Leave a comment

INTERNET USABILITY: The longer your blog post (see the x axis), the less of it they will read (see the y axis) —20% on average.

Posted on May 6, 2008 by Chris F. Masse

- RELATED: WordPress plugin that quantifies readability. -

Posted in Internet Usability | Tagged Internet Usability, Jakob Nielsen, readability, usability | 2 Comments

To build their “Next Mayor of London” chart widget, the smart asses at BetFair-TradeFair chose to use the most hated web technology —Flash.

Posted on April 24, 2008 by Chris F. Masse

- – - Deluxe Corp. Flash + Usability @ Google Search Jakob Nielsen (world’s #1 Internet usability expert) Flash: 99% Bad (Jakob Nielsen’s Alertbox) In usability tests of 46 Flash applications, we identified several basic issues related to Web-based functionality’s … Continue reading →

Posted in Information Technology, Internet Usability, Software | Tagged BetFair, chart widget, Deluxe Corp, Flash, Google, hated web technology, Internet Usability, Internet usability expert, Jakob Nielsen, London, mayor, prediction markets, usability, Web Design Mistakes, Web-based functionality | 1 Comment

How have Jason Ruspini’s tax futures markets at InTrade-TradeSports fared, so far?

Posted on April 3, 2008 by Chris F. Masse

- The most liquid of the Jason Ruspini-created contracts: – - – I would like to talk a bit about the Internet marketing of these prediction markets, in the rest of this present post. – As you all know, Jason … Continue reading →

Posted in Exchanges & Markets, Finance, Internet Marketing - Internet Commerce, Market Liquidity, Market Prices & Probabilities, Midas Oracle Statistics, Prediction Journalism | Tagged BBN, Bloomberg, Chris Masse-free, Club For Growth, event derivative markets, event derivatives, event futures, Fabian John, Google, Internet Marketing, Internet marketing thoughts, InTrade, Jakob Nielsen, Jason Ruspini, John Delaney, prediction markets, tax futures, tax futures markets, tax prediction markets, Tom Next, web forum, YouTube | Leave a comment

The Formula for Internet Site Success

Posted on January 22, 2008 by Chris F. Masse

Jakob Nielsen: The formula for website success is: B = V Ã— C Ã— L Where: B = amount of business done by the site; V = unique visitors coming to the site; C = conversion rate (the percentage of … Continue reading →

Posted in Business, Internet Marketing - Internet Commerce, Internet Usability | Tagged e-commerce sites, Internet Site Success Jakob Nielsen, Internet site success, Internet Usability, Jakob Nielsen | Leave a comment

Emile Servan-Schreiber should enable gravatars on his NewsFutures blog.

Posted on January 13, 2008 by Chris F. Masse

Emile Servan-Schreiber’s “gravatar” (i.e., face picture) now appears at the left of his comments and posts, here, on Midas Oracle. Good, my Lord. Now he should enable this system on his little NewsFutures blog, where the current byline on posts … Continue reading →

Posted in Internet Marketing - Internet Commerce, Prediction Journalism | Tagged Adam, author, author bio, author picture, blog, Emile Servan-Schreiber, Gravatar, Internet Usability, Jakob Nielsen, Mike Giberson, NewsFutures, post author, prediction markets, usability | Leave a comment

The prediction market firms should use e-mail newsletters as their preferred marketing technique.

Posted on September 18, 2007 by Chris F. Masse

Says Jakob Nielsen, in his… e-mail newsletter… of course — (thus, no deep link): HIGH-ROI vs. LOW-ROI INTERNET MARKETING Marketing Sherpa has released the results of a survey of 3,186 Internet marketers, who were asked about their ROI from various … Continue reading →

Posted in Internet Marketing - Internet Commerce, Internet Usability, Prediction Journalism | Tagged banner advertising, blindness, deep link, Internet marketers, Internet Marketing, Internet tactic, Internet Usability, Jakob Nielsen, online advertising, web design | Leave a comment