BetFairs Mark Davies (the Prince of betting exchange PR) has just gotten a second omelet in the face.

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First, the Financial Times &#8212-and, now, Freakonomics.

The journalistic rule should be that, if you cite one prediction exchange, you should cite the one that is the most liquid on the market you are writing about. For UK politics, it is clearly BetFair.

BetFair has clearly a PR problem.

The UK political prediction markets are starting to get fun.

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The British Republicans (&#8220-the Tories&#8221-) have dipped a bit more at BetFair, yesterday, and everybody is wondering why. (See the first comment in the second link.) Expect Max Keiser to weight in. We are going to have fun this spring, I kind of feel that in the air. :-D

UPDATE: Bad poll for the Tories.