Trent Reznor (the leader of Nine Inch Nails) offers his music for free on the Internet. He manages to make money selling concerts and merchandising products thanks to the community of fans he has empowered on his website. He does this using all the Web 2.0 tools you can think of. Wired has an extensive reporting on it, which you should bookmark and read it in whole when you have 5 minutes, later today or later this week. Even though most of you, my readers, don’-t work in the music industry, the marketing concepts and actions exposed in this article are relevant to your business —-they are relevant to any business (including the prediction market industry).
External: Mike Masnik + CC + YouTube