Tag Archives: Starbucks

Conspicacy theory (involving credit cards) about coffee futures — [VIDEO]

Posted on May 16, 2011 by Chris F. Masse

Posted in Business, Finance, Financial Markets, Hedging & Insurance, The Global Economy | Tagged coffee, coffee futures, coffee price, coffee prices, commodities, commodity, commodity prices, credit cards, derivative trading, derivatives, futures, Hedging, Howard Schultz, inflation, Max Keiser, price, prices, speculation, speculators, Starbucks, trading | Leave a comment

A panel of seasoned Ad Age newsroom coffee junkies were unable to tell the difference between Starbucks Via and the chain’s in-store brew.

Posted on October 20, 2009 by Chris F. Masse

Posted in Business, Internet Marketing - Internet Commerce | Tagged coffee, Starbucks, Starbucks Via | Leave a comment

Some thougths about Amazon.com

Posted on May 29, 2009 by Chris F. Masse

- They are testing Twitter. I would look at the Twitter presences of Tim O’Reilly, StarBucks and NakedPizza for ideas on how to use Twitter. In my view, the StarBucks idea to have one Twitter journalist/blogger inside StarBucks reporting from … Continue reading →

Posted in Business & Economic Models, Internet Marketing - Internet Commerce, The Internet | Tagged Amazon, Amazon.com, Business & Economic Models, content, inbound links, Internet Marketing, Internet Strategy, NakedPizza, Search Engine Optimization, SEO, Starbucks, Tim O'Reilly, Twitter | Leave a comment

You can’t measure the usefulness of a system by how many resources it consumes.

Posted on April 18, 2008 by Chris F. Masse

Makes sense, doc. – Doc, I didn’t say that “this effort by Starbucks somehow implies a devaluation of enterprise prediction markets.” I said that it implies a devaluation of the enterprise prediction markets that are overhyped as intra-corporation communication tools … Continue reading →

Posted in Cases, Internet Marketing - Internet Commerce | Tagged corporate prediction markets, enterprise prediction markets, feedback, internal prediction markets, intra-corporation communication tools, MyStarbucksIdea, prediction markets, private prediction markets, SalesForce, Starbucks, suggestions, Xpree | Leave a comment

REBUTTAL: SalesForce, StarBucks and Dell demonstrate that enterprise prediction markets as intra-corporation communication tools (as opposed to forecasting tools) are overhyped by the prediction market software vendors and a little clique of uncritical courtisans.

Posted on April 17, 2008 by Chris F. Masse

- SalesForce My Starbucks Idea Dell’s IdeaStorm – No need of trading technology to get feedback and suggestions from employees. A simple voting mechanism is more than enough. – Previously: Enterprise prediction markets give voice to serious, technology-minded professionals who … Continue reading →

Posted in Business, Cases, Internet Marketing - Internet Commerce | Tagged corporate prediction markets, Dell, enterprise prediction markets, feedback, IdeaStorm, internal prediction markets, intra-corporation communication tools, MyStarbucksIdea, prediction market software vendors, private prediction markets, SalesForce, Starbucks, suggestions | 6 Comments

Inkling Markets: Try Before You Buy. – REDUX

Posted on December 18, 2006 by Chris F. Masse

Inkling CEO Adam Siegel, here, at Midas Oracle, last month: â€œTry before you buyâ€ is a long-used method of attracting people to a product and is useful for a potential customer to see what they are getting in to. Inkling … Continue reading →

Posted in Consulting, Software | Tagged Abbott, Adam Siegel, California, Casual Observer, General Electric, Google, IBM, Kimberly-Clark, Linden Lab, Microsoft, New York Times, Northwater Capital Management, Penn State University, Procter & Gamble, REDUX Inkling CEO, Sabre, Sony, Starbucks, Toyota, University of Southern California, Yahoo! | Leave a comment