They got carried away from the prediction market approach (which, unlike InTrade, they never understood fully, anyway).
This gambling approach of the marketing of the prediction markets is very interesting in terms of potential revenue growth. I encourage InTrade, TradeSports, BetFair, NewsFutures and HubDub to adopt it.
However, it remains to be seen whether TradeFair is the right venue for gambling. TradeFair was supposed to be a serious financial prediction exchange (the British equivalent of HedgeStreet), and it is now the online equivalent of Macao or Las Vegas. Hummm…- Will these 2 different worlds mix well together? Could La Callas sell pork sausages? Could Yehudi Menuhin sell used condoms?
And I won’-t mention the issue of problem gambling, which I predict will be made worse thanks to TradeFair Hi &- Lo and BetFair Arcades.
Once the previous bet is resolved, you can start off anew with another 5-minute bet on the FTSE —-from the level that was the basis for the settlement of the previous bet.