How to assess Justin Wolfers writings for the WSJ, the BetFair blog, the InTrade bulletin, and Midas Oracle

No GravatarRobert Scobble (who got heat from the rest of the Blogosphere for that):

  1. Are you getting content that no one else is? […-]
  2. Does that content cause conversations to happen? […-]
  3. Does that content get noticed in the niche you’re covering? […-]
  4. Even more importantly, does it get the most credible and authoritative to link to you? […-]
  5. [I]t’s not the size of your audience that matters. It’s WHO is in the audience that matters. […-]
  6. [H]ow can I take my art further? […-]

I’-d say this:

  • Quality Content + Quality Marketing = Quality Audience

Previously: The official BetFair blog is such a piece of crap that one of its writers is rebelling publicly against it. + Justin Wolfers in the Wall Street Journal.

Read the previous blog posts by Chris F. Masse:

  • Many people twitter on prediction markets.
  • Folks, when you have something important to say, write up a full post, not a comment.
  • Prediction Market Journalism
  • TechCrunch is 221 times bigger than Midas Oracle.
  • Earthquake measuring 9.0 or more on Richter scale to occur anywhere on or before December 31, 2008
  • Why Midas Oracle (and not TV news shows or print newspapers) will dominate the future.
  • The Six Degrees Of Separation