Reuters partner with HubDub.

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Once again, we out-scoop Freakonomics and Overcoming Whatever.


Reuters partners with Hubdub to put a presence on the prediction market site.

Reuters is pleased to announce their new presence on Hubdub, the virtual prediction market site.

Hubdub allows users to trade predictions with virtual money on the outcomes of breaking news stories and future events, with approximately 2 million Hubdub dollars traded daily. As part of a new, dedicated Reuters section within the site Reuters generates questions for users to trade on based on the latest breaking news and ranging in topics from the current credit crunch to the 2008 presidential election. Reuters questions are already among the most popular on Hubdub.

Additional tools and resources are also included to help build a Reuters community within the site, including a &#8220-friends&#8221- application, comment capabilities, links to the top Reuters stories of the day and Reuters market widgets, found at

Finally, because Hubdub prediction markets aggregate thousands of trades, the site often produces accurate forecasts on the likelihood of future events. Beyond weighing in on the outcome, users are able to reference the site for up-to-the-minute information on the public&#8217-s predictions about breaking news from Reuters.

HubDub partnership program:

Become a Partner

Partner with Hubdub to engage and grow your community. Enrich your content for your users by adding forecasts, and drive traffic by creating a branded presence on Hubdub.

As a partner you can:
* Create branded questions on Hubdub for anyone to predict, with links back to your relevant content
* Sponsor and link to particular questions and get links back to your relevant content
* Get a branded profile page to highlight your questions and display a relevant news feed from your site or blog
* Post questions, graphs and forecasts as widgets alongside your content to engage users
* It&#8217-s all completely free!

– News sites – engage your readers with forecasts they return to
Bloggers – get novel content to enrich your posts and drive relevant traffic
– Special interest sites – give your community informative forecasts and attract new users

Become a partner – it&#8217-s free!

Create an account on Hubdub and drop us an email asking to become a partner. Once we review your application we&#8217-ll upgrade your account to a partner one. Easy!


Deep Throat on the journalists fatigue for reporting on prediction markets

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When we recently talked to a MSM reporter for a major article, he/she specifically said he/she didn&#8217-t want to write about public prediction exchanges because &#8220-there is nothing new there,&#8221- and was even hesitant to write about the activities of certain private, high-tech companies because they already have a reputation for &#8220-trying anything.&#8221- If that attitude is prevalent among other journalists, there may already be a fatigue setting in which is why you saw very little interest in the latest WSJ article on political prediction markets. Thinking about the readership of the major business press, through several feature articles there is already an awareness about the basics. There is limited return in writing yet another: &#8220-people are trading on everything from housing futures to political candidates, isn&#8217-t that amazing?&#8221-

There also seems to be very little innovation coming from the major public exchanges. When&#8217-s the last time any of the major prediction exchanges did anything truly noteworthy with their platform that was worth writing about? […]

The novelty of it all is wearing off, the &#8220-wisdom of crowds&#8221- stories have been done, and the public exchanges are going to need to come up with Act II, either through innovation, new content strategies, or partnerships.