Why InTrade CEO John Delaney, TradeSports acting CEO John Delaney, BetFair CEO David Yu, HubDub CEO Nigel Eccles and NewsFutures CEO Emile Servan-Schreiber should supplicate me to develop my prediction market journalism project

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200 web visitors (coming from Google) reached my John Edwards post, published yesterday afternoon (ET).

10% of them followed my links to the 2 HubDub prediction markets on John Edwards.

Remember that those web stats count only the web visitors, not the feed subscribers &#8212-who are more numerous, and whom I focus more on.

TAKEAWAY: A popular PMJ website, which would associate fresh news and betting recommendations, would send many people to the prediction markets.

The mainstream media and the classic bloggers will never deal with real-money prediction markets the way they should be dealt with &#8212-for multiple reasons (moral, ethical, legal, etc.). And for other reasons, they will never link to the play-money prediction markets.

Look Justin Wolfers at the Wall Street Journal: He is the most excited about prediction markets. Yet, he does not link to InTrade directly. He does not link to the InTrade real-money prediction markets. Hence, his blah blah blah does not translate into more revenues for InTrade.

What it takes is a brand-new media organization, entirely devoted to prediction markets, and run by die-hard prediction market people.

Please, guys, help me.

  • cfm |-at-| midasoracle |.|-com-|
  • chrisfmasse |-at-| gmail |.|-com-|

Marginal Revolution vs. Freakonomics vs. Overcoming Bias vs. Midas Oracle

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Here are the stats about the feed subscribers to these blogs who use either Google Reader or iGoogle.

To interpret these data, you should know that:

  • The web visitors are not counted.
  • The PC-based feed subscribers are not counted.
  • The Web-based feed subscribers who use other feed readers than Google are not counted.
  • In the case of Marginal Revolution, which was one of the defaults proposed by Google Reader until recently, many feed subscribers do not actually read this blog.
  • A vertical blog like Midas Oracle, which deals only with prediction markets, is necessary far less popular than more horizontal blogs, which can publish about everything (including sex, as it has been the case in the past with those 3 economics blogs).