ENTREPRENEURSHIP and MARKETING

No GravatarYou Tube streaming video (Feb. 2007): Larry Page speaks at the AAAS (The American Association for the Advancement of Science)

Larry Page - AAAS

by CNET

Larry Page&#8217-s main advice to the scientists in the room: take their scientific studies, market them better and make them readily accessible to the world.

– CNET: Google&#8217-s Page urges scientists to market themselves.

&#8220-Most of the works you guys have done are not represented in those searches. We have to unlock the wealth of scientific knowledge and get it to everyone. I don&#8217-t care what we do, but we need to do something,&#8221- he said. [&#8230-]

– Attila Chordash: Google’s Larry Page at the AAAS meeting: entrepreneurship and unlocking in science.

“Science has a really serious marketing problem and nobody pays attention to that since none of the marketers work for science. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem.” [&#8230-]

&#8220-You need to have the right attitude about it, and you need to think that business and entrepreneurship are important parts of science.” [&#8230-]

– Richard Brandt: Larry Page at AAAS

Most importantly, he wants scientists to &#8220-try to change the world.&#8221- That means not just doing research in their labs, but taking control of and trying to commercialize their technologies. It worked for him. [&#8230-]

Google&#8217-s Larry Page&#8217-s set of advice given in a speech at &#8220-Triple A S&#8221- (AAAS) also applies to scholars and experts in the field of prediction markets.

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Chris Masse&#8217-s advice (if I may):

#1. Publish as HTML or XHTML files with informative titles and URLs (as opposed to the bad, non-usable PDF files).

#2. Participate in popular group blogs (as opposed to publishing on individual blogs read by nobody) and, from there, link to your other files.

#3. Publicize your site feed, so people can subscribe to it and automatically receive updates (via their feed reader).

#4. Create your internet network and, once a quarter, e-mail them your most important URL.

#5. Help popular bloggers unearthing good stories, in the long-term hope of getting linked to, as an appreciation for your little aiding and abetting.

#6. Monitor how the main search engines rank your postings with some webmaster tools, try hard to understand the damn whole mechanism, and take action to improve the search engine results on your name or works.

#7. If possible, always favor free, open-source software, like FireFox, Open Office, Word Press or Compozer / Nvu.

#8. Own your vanity domain name (e.g., robinhanson.com, as opposed to a sub-website owned by somebody else, like hanson.gmu.edu) and, from there, link to all the other webspots (e.g., Robin Hanson&#8217-s profile page at Midas Oracle) where you publish your ideas.

Previous blog posts by Chris F. Masse:

  • Is that HubDub’s Nigel Eccles on the bottom left of that UK WebMission pic?
  • Collective Error = Average Individual Error – Prediction Diversity
  • When gambling meets Wall Street — Proposal for a brand-new kind of finance-based lottery
  • The definitive proof that it’s presently impossible to practice prediction market journalism with BetFair.
  • The Absence of Teams In Production of Blog Journalism
  • Publish a comment on the BetFair forum, get arrested.
  • If I had to guess, I would say about 50 percent of the “name pros” you see on television on a regular basis have a negative net worth. Frightening, I know.

Deal Breakers John Carney interviewed Kynikos Associates Jim Chanos about Steve Romans Midas Oracle blog post.

No GravatarAnd I have just discovered it five minutes ago, by total chance.

#1. Kynikos Associates&#8217- Jim Chanos did not respond to my e-mail at the time.

#2. Nobody from Deal Breaker tipped me about this follow-up story.

#3. The Deal Breaker&#8217-s follow-up story did not mention &#8220-Midas Oracle&#8221- or &#8220-Steve Roman&#8221-.

#4. The Deal Breaker&#8217-s follow-up story did not link to the offending Midas Oracle blog post (written by Steve Roman).

#5. The Deal Breaker&#8217-s follow-up story did not link to the previous Deal Breaker blog post (which reported and commented on Steve Roman&#8217-s take).

#6. The original Deal Breaker blog post did not link (in an update) to the following Deal Breaker story (which sides with Kynikos Associates&#8217- Jim Chanos, and puts the Midas Oracle story in the consipracy theory camp).

CONCLUSION: Deal Breaker, before you teach journalistic lessons to bloggers like us, try to learn Internet conviviality.

Anyway.

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DealBreaker: Jim Chanos: The Oracle of the End Of Online Gambling

Jim Chanos of New York’s Kynikos Associates was bearish on internet gambling sights long before Senate majority leader Bill Frist “ambushed” the industry with a bill making most internet gambling illegal. Contrary to claims detailed on a website [= Midas Oracle] yesterday, it didn’t take an elaborate scheme of inside information about the Senate’s legislative schedule to tip Chanos off on the dangers to internet gambling. For Chanos, the writing was on the wall, in the online gaming companies’ prospectuses and already built into various state laws. [&#8230-] In an interview today, Chanos described to DealBreaker three reasons, in addition to possible legal risks, that underlay his view of online gambling companies. “First off, we all believed that it was a cut-throat industry with no barriers to entry. Second, there was the faddish nature of poker. Television ratings were already down. Third, there was the silliness of the whole concept of Americans sending their money to off-shore companies with very little assurance about the way these operations were run,” Chanos said. [&#8230-] (The story on the website [= Midas Oracle] also made a big deal out of Chanos’ connection to former Nevada Attorney General George Chanos, Jim’s cousin. “I have never discussed internet stocks with my cousin,” George Chanos told DealBreaker. “And I never discussed the legislation with Senator Ensign.”) This seems more than decisive to us. Chanos didn’t need a conspiracy to tell him that online gambling was in trouble. He just needed to keep his eyes and ears open. So there you have the answer we asked in yesterday&#8217-s headline, &#8220-James Chanos: Genius Shortseller or Politically Well-Connected?&#8221-

None of the three reasons to be short on internet gambling stocks, stated by Jim Chanos, was a determining factor in the 2006 internet gambling crisis. Indeed, the determining factor was the unexpected passing of the Internet Gambling Prohibition and Enforcement Act of 2006. So maybe Kynikos Associates&#8217- Jim Chanos was just&#8230- incredibly lucky.

Next: The political intelligence research shops gather information from Capitol Hill and retail it to hedge funds and other money managers.

Previous blog posts by Chris F. Masse:

  • “Annette 15”, the once-hot female poker star sponsored by BetFair Poker, does blog only twice a month on the official BetFair blog… when she blogs at all… if you call that blogging.
  • Inkling Markets bring in awards, honors, advisors, and new clients —leaving competition in the dust.
  • No need of enterprise prediction markets to boost intra-corporation communication
  • Inkling Markets is included in the 2008 list of “Cool Vendors” by Gartner.
  • BetFair-TradeFair has won its second Queen’s Award for Enterprise in its eight-year history.
  • Inkling Markets is one of the “Hot Companies To Watch In 2008”, according to Forrester.
  • Plenty of great news coming from Inkling Markets in the coming weeks