Why InTrade CEO John Delaney, TradeSports acting CEO John Delaney, BetFair CEO David Yu, HubDub CEO Nigel Eccles and NewsFutures CEO Emile Servan-Schreiber should supplicate me to develop my prediction market journalism project

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200 web visitors (coming from Google) reached my John Edwards post, published yesterday afternoon (ET).

10% of them followed my links to the 2 HubDub prediction markets on John Edwards.

Remember that those web stats count only the web visitors, not the feed subscribers &#8212-who are more numerous, and whom I focus more on.

TAKEAWAY: A popular PMJ website, which would associate fresh news and betting recommendations, would send many people to the prediction markets.

The mainstream media and the classic bloggers will never deal with real-money prediction markets the way they should be dealt with &#8212-for multiple reasons (moral, ethical, legal, etc.). And for other reasons, they will never link to the play-money prediction markets.

Look Justin Wolfers at the Wall Street Journal: He is the most excited about prediction markets. Yet, he does not link to InTrade directly. He does not link to the InTrade real-money prediction markets. Hence, his blah blah blah does not translate into more revenues for InTrade.

What it takes is a brand-new media organization, entirely devoted to prediction markets, and run by die-hard prediction market people.

Please, guys, help me.

  • cfm |-at-| midasoracle |.|-com-|
  • chrisfmasse |-at-| gmail |.|-com-|

Why the HubDub model is superior to the InTrade, TradeSports, BetFair, HSX and NewsFuturess ones

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Because HubDub is the only prediction exchange whose prediction market webpages are indexed highly by Google.

That query leads to that prediction market webpage.

That query leads to that prediction market webpage.

That query leads to that prediction market webpage.

That query leads to that prediction market webpage.

In the 4 cases above, you can spot HubDub in the top 10 Google results.

I speculate that HubDub is going to harvest hundreds of thousands of Google visits in the next 12 months.

Which is probably higher that the BetFair blog will get from Google &#8212-and there is a low conversion rate (from the BetFair blog to the BetFair prediction market webpages), probably. With the HubDub model, the conversion rate is always 100%.

Nigel Eccles, this time, I am impressed.

Previous blog posts by Chris F. Masse:

  • Testing the new HubDub chart widgets
  • Why InTrade CEO John Delaney, TradeSports acting CEO John Delaney, BetFair CEO David Yu, HubDub CEO Nigel Eccles and NewsFutures CEO Emile Servan-Schreiber should supplicate me to develop my prediction market journalism project
  • The John Edwards Non-Affair: How on Earth did they get this photo, what does this photo prove, and which prediction markets should we trade on to profit from this alledged scandal?
  • Nick Davis’ effort to clean up British horse racing
  • Free Money On The Table At InTrade
  • Google Web Search shows that I am the only blogger in the world to talk about “prediction market journalism”.
  • Marginal Revolution vs. Freakonomics vs. Overcoming Bias vs. Midas Oracle