I have been blogging a lot about the damage done by some Ivory Tower economic professors and some commercial practitioners who exaggerate the benefits of the prediction markets. (Some people are not very happy with what I said. ) The Gartner consultants have a word for that —-”-hype”-. Hyping is defined as the act of publicizing in an exaggerated and often misleading manner. The way Internet citizens can guard against hype is to read bloggers and journalists (whatever you call them) who publish high-quality reports and opinions about the brand-new products and the fresh startups. It is a difficult task. It requires a solid expertise and a way to deflect away commercial influence and pressure (e.g., from some professionals who think that bloggers shouldn’-t publish anything without their prior “-consent”-). If you want a role model for such an impartial journalist, I recommend to look at search engine expert Danny Sullivan of Search Engine Land. If you have 2 minutes, you could go there and scan his hype-bursting talking points.