Technology Review publishes an uncritical article on collective forecasting used in business. – {CrowdCast}

How Bets Among Employees Can Guide a Company’-s Future –- Internal prediction markets enable colleagues to wager on the fate of crucial projects and the success of products in the pipeline. –- Technology Review

Hyping enterprise prediction markets in Mashable

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Matt Fogarty of CrowdCast:

Business leaders rely on metrics and data to inform decisions around new products and opportunities, but traditional forecasting methods suffer from bias and lack of first-hand information. That’s why business forecasting is an ideal target for the application of crowd wisdom. While bets are made anonymously, some prediction market software applications have built-in reward systems for accurate forecasters. And the accuracy of prediction markets over traditional forecasting methods is proven again and again. [...] Prediction markets will then aggregate this knowledge to produce actionable, people-powered forecasts. The result is an ultra-rich information source that will lay the foundation for smarter, better-informed company decisions. [...]

CrowdCast is an enterprise software platform that helps companies make better forecasts by tapping the knowledge stored in their employees.

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Interview

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CrowdCast = market mechanism = binary spreads with a market maker

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Leslie Fine (CrowdCast Chief Scientist) to me:

Actually, our mechanism is a market, it’-s just not a stock market. We use an automated market maker to efficiently price every bet, adjust crowd beliefs, and price an interim sell. In essence, participants trade binary spreads with the market maker.

Because our new version was not yet market-ready, I did not enter the markets vs. non-markets debate when you were having it some months ago. However, among other reasons, we avoid collective forecasting because it is too similar to collaborative forecasting, which is key in supply chain. Honestly, when all is said and done, our clients care not what the mechanism is. They care that we can efficiently gather team intelligence and translate it into actionable business intelligence. That is our mission.

CrowdCast website

Previously: CrowdCast = Collective Forecasting = Collective Intelligence That Predicts

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