Tag Archives: benefits

Pepsi invested heavily in so-called “social media” while de-investing in traditional advertising. — [ANALYSIS]

Posted on March 31, 2011 by Chris F. Masse

Result: – Pepsi-Cola and Diet Pepsi had each lost about 5% of their market share in the past year. #fail

Posted in Business, Business Administration, Internet Marketing - Internet Commerce, Internet Strategy | Tagged benefits, branding, brands, cola, colas, Diet Pepsi, growth, marketing, Pepsi, Pepsi-Cola, sales, soda, sodas | Leave a comment

Don’t pump up the features of the prediction markets —instead, put the emphasis on their benefits.

Posted on November 25, 2008 by Chris F. Masse

John Tierney and Jed Christiansen are making the same mistake: they think that people and experts should be impressed by the information aggregation functionality of the prediction markets. They are not —people still prefer reading Nate Silver and Electoral-Vote.com over … Continue reading →

Posted in All Best Posts Ever, Analysis (Meta), Forecasting (Science & Practice) | Tagged accuracy, benefits, features, prediction markets, usefulness, utility | 6 Comments

Tag Archives: benefits

Pepsi invested heavily in so-called “social media” while de-investing in traditional advertising. — [ANALYSIS]

Don’t pump up the features of the prediction markets —instead, put the emphasis on their benefits.

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