BetFairs guerilla marketing on General Election 2010 – [VIDEO] Posted on May 5, 2010 by admin Mike Robb:The “-betometer”- concept was poorly conceived. However, overall, it is a good tactic. It is a win. Related PostsThe URLs of the UKs General Election 2010The election night on BetFair – [CHART]BetFair (a prediction exchange) + ComRes (a pollster)