As I disclose on the other blog (Midas Oracle .COM), the HubDub traders wrongly thought that the (Socialist) Barack Obama informercial would have be seen by “-more than 50 million”-. No, no, no, no. It was 33.5 million, according to Nielsen. The HubDub traders were too optimistic.
Would the InTrade or BetFair traders have done a better job? Jesus, that’-s a difficult question. Which boils down (mainly, but not uniquely) to whether some experts on TV business were quoted in the media with some predictions. To investigate that, I have run a Google News search for news articles published before October 30. I haven’-t seen any expert predicting how many viewers would get that infomercial. However, here’-s what I spotted in the New York Times article published in the morning preceding the airing of that infomercial:
Ross Perot, the last presidential candidate to run similar programming, broadcast eight long infomercials to an average of 13 million viewers, with one of them getting 16.5 million viewers.
Hummm…- Obviously, the HubDub traders were too cocky with their “-50 million”- figure…- but should we blame them when, obviously (too), the Barack Obama situation circa 2008 is very different than the Ross Perot situation circa 1992?
The HubDub traders were not informed by the Ross Perot history. They simply made the bet that the Barack Obama infomercial would get as many TV viewers as the Third Presidential debate got (56.5 million). They predicted in a gregarious fashion. They lost.
I don’-t think that the BetFair or InTrade traders would have done better. Do you?
How many people will watch Barack Obama’-s primetime address on 10/29?