Inkling Markets, one year later

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Much, much better. Last year at the same time, in March 2007, I was selectively critical of some of the statements they did put in their (now old) version of their website. Adam Siegel has made good progress in mastering and conveying the problematic of enterprise prediction markets. I think that if Inkling Markets can truly deliver a service that can help companies mitigate business risks, and if they can prove positive results, then their client roll could be multiplied by a factor of 1,000 or so in the next 10 years.

Adam Siegel:

Two years ago the only way to run a prediction marketplace was to roll your own or call a vendor/consultant and have them set up software and run markets for you. It took many weeks, often months. Today with Inkling Markets it take seconds. […]

[#1] Improve forecasting of key performance indicators
Track and raise awareness of key success metrics to identify and mitigate risk factors before it&#8217-s too late.

[#2] Expose product quality problems early
Identify design and production anomalies before a product (physical or virtual) is brought to market to avoid expensive repairs and recalls.

[#3] Predict risk to your supply chain

Run a &#8220-web&#8221- of markets about the risk factors to your supply chain to predict internal and external events that would cause inefficiencies or disruptions.

[#4] Foster a culture of innovation
Determine which new ideas and process improvements will have real business impact vs. the &#8220-nice to have.&#8221-

[#5] Create new interactions with users

Build a dedicated community of users around a marketplace of questions relevant to your business area and brand. […]

Adam Siegel (Inkling Markets CEO) in Forbes:

[Prediction markets] can significantly:

  1. improve forecasts of key performance indicators,
  2. provide a more realistic understanding of project-completion dates,
  3. identify quality-control problems early in the development life cycle,
  4. improve demand forecasts within the supply chain,
  5. and allocate resources more appropriately across research-and-development projects.

[I have edited the formatting of this excerpt.]

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