Is your boss a visionary? Or is he/she among the laggards?
Previous blog posts by Chris F. Masse:
- If Midas Oracle were to meet, would we use Huddle, and why?
- WORLD’S SUCH A SMALL PLACE: Smarkets meet HubDub.
- 50% of our prediction market luminaries have a MacBook.
- STRAIGHT FROM OUR TRUISM DEPARTMENT: Money buys happiness.
- Ron Paul (R) and Barney Frank (D) ally together to attack “the practical hurdles of the federal law, known as the Unlawful Internet Gambling Enforcement Act, rather than its legitimacy”.
- Clicking on the “SPHERE: RELATED CONTENT” button, at the bottom of each Midas Oracle post, will bring you a list of external webspots.
- FRIGHTENING: Jed Christiansen’s prediction market blog was briefly overtaken by web spammers, who inserted invisible links to their commercial sites so as to game the Google PageRank system.
I can’t see why this statistical diagram is copyrighted to the “Chasm Group”. This is a direct and complete reproduction of an original diagram introduced in 1962 by Everett M. Rogers in his famous book “Diffusion of Innovations”. Rogers may not be the father of research on innovations, but he is the one who brought all the different approach together is one general and systemic theory. The “five categories of adopters” is one of his most notorious contribution to the field.
It’s also important to notice that in Rogers opinion this diagram has no predictive function whatsoever. It is a model of representation used to illustrate the diffusion process of an innovation in a social system AFTER it occurs. The categories of adopters remain conceptuel categories. They do not explain anything but, quite on the contrary, need to be explained.
It is a fact, though, that his models inspired marketing researchers to design successfull preditive tools.