New England Patriots’ quarterback Tom Brady suffered a season-ending injury during yesterday’s game with the Kansas City Chiefs. After he left the game and before the extent of the injury was known, the TradeSport’s contract on whether the Pats would win the Super Bowl fell about 5 points (from 21 to 16). Then at about 6:30pm ET Yahoo Sports posted a story that he was done for the year and the price collapsed. It has now stabilized at about 8, so the injury experiment suggests that a healthy Brady was worth about 13 points in this market.[*] I hope his agent is paying attention.
[*] Possibly understates Brady’s value since there were already concerns about his health prior to the injury.
