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&#8220-Technically, you can trade anything, because wherever there is a financial interest, there can be a market,&#8221- said Andre Julian, chief financial officer of Option Investments Inc., an Irvine, Calif.-based independent broker for futures and options traders.

&#8220-People love stats, and movies are something people understand, which is why it could bring some regular people into the futures markets for the first time,&#8221- he said. &#8220-Of course, it might be more difficult if it was launched in the middle of a bull market, when there would be no reason to look beyond stocks.&#8221-

With a $50 trading minimum, the movie futures exchange clearly is hoping to attract a segment of retail-class investors and movie junkies, but once developed, the exchange could also become a vehicle to allow movie moguls to hedge their investments.

&#8220-If it costs a studio $200 million to make a movie, that studio could use this exchange to protect its investment by going short the same amount, and then if they&#8217-re losing money on the open market, they could make it back on the short side,&#8221- Mr. Julian said. &#8220-It all comes down to money, and there&#8217-s always somebody on the opposite side willing to make a trade.&#8221-

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Best wishes to Richard Jaycobs.

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