The Formula for Internet Site Success

Jakob Nielsen:

The formula for website success is:

  • B = V ? C ? L


  • B = amount of business done by the site-
  • V = unique visitors coming to the site-
  • C = conversion rate (the percentage of visitors who become customers)- (Note that the concept of conversion applies not only to e-commerce sites, but to any site where there is something you want users to do.)
  • L = loyalty rate (the degree to which customers return to conduct repeat business).

Read the previous blog posts by Chris. F. Masse:

  • Hilarious.
  • Prediction market sessions of the O’Reilly Money-Tech Conference suffer fatally from the absence of the world’s most knowledgeable, most innovative and most trustworthy prediction market expert.
  • Bet2Give Presidential Widget —REDUX
  • Professor Leighton Vaughan-Williams becomes embroilled in BetFair blog controversy.
  • Bet2Give Presidential Widget
  • Did the BetFair blog use trading data from InTrade to hint at BetFair’s accuracy??
  • WordPress powers the MSM’s blogs: NY Times, WSJ, CNN, Fox, Time and People.

Leave a Reply

Your email address will not be published. Required fields are marked *