Prediction Markets + Market Predictions = Collective Forecasting That Pays Off

Do businesses need enterprise prediction markets?

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Competitive advantage can be obtained either by differentiation or by low cost. Enterprise prediction markets certainly don’t foster the innovation process, and they are surely not the cheapest forecasting tool. EPMs require special software, the hiring of consultant(s), the participation of all, and a budget for the prizes. EPMs are costly, and they take time to deliver. As of today, I can’t see why any sane CEO should be implementing EPMs as a decision-making support. At the contrary, I would say that any sane CEO should fire any employee who tried to sneak in internal prediction markets, and should dismember any existing corporate prediction exchange. Right now.

It has been suggested that EPMs have helped Best Buy getting it right on the ‘HD-DVD versus Blu-Ray’ issue. It’s a boatload of bullsh*t. I know a lot about technology intelligence. It should be done by a smart and curious operator. There is no need of enterprise prediction markets to do this task. The tools you need consist of a bunch of IT news aggregators and a good search engine. Consider this:

The Inevitable Move Of iTunes To The Cloud

In the ‘cloud’ piece above, there are facts and there are speculations. You’ve got much more technology intelligence reading the ‘cloud’ piece above than you would get from a crude, plain and simple prediction market. Gimme a break with EPMs. Make no sense at all.

Contrast EPMs (which are costly) with public prediction markets (a la InTrade or BetFair), where probabilistic predictions are offered for free. That makes all the difference for the reason that the added accuracy brought by prediction markets is very small. Market-generated odds are handed out for free to journalists —still, few of them take the bait. The market-powered crystal ball is worth peanuts.

The reason CEOs are paid millions is that only a small percent of the population of business administration managers has the ability to cut through the non-sense and the balls to cut the cost of the non-sense. It is a rare skill. I am calling on CEOs to end EPMs. Right now.

6 Comments to Do businesses need enterprise prediction markets?

  1. September 9, 2009 at 10:19 PM | Permalink

    So you are a bit fan of prediction markets because sometimes they are just barely more accurate than other sources, just barely enough to make it worth your while to lift your hand to click on a link, but certainly not enough to be worth actually paying for such info? Not even if you are a large enterprise with many millions of dollars riding on such forecasts? And the evidence for your claim “I know a lot about technology intelligence”? That’s it?

    P.S. Since you won’t respond to my private emails, I’ll have to ask you in public: why isn’t Consensus Point in your list of Software For Prediction Markets?

  2. September 10, 2009 at 8:25 AM | Permalink

    Chris, you aren’t exactly a CEO either, right? We try to encourage companies to collect good data comparing market results to other methods, and to publish and publicize these comparisons. What we can see looks good, but it would of course be great to get more data. Not sure what else you want.
    So you aren’t listing Consensus Point because you think they are “flakey” because you think someone from there was behind the Chris Masse spoof site? I told you privately at the time who was behind that and you never responded or asked for my evidence. I’m not sure exactly what evidence has persuaded you so completely, but I’m pretty sure whatever bit strings you are using as evidence can be faked – there is other more reliable evidence. You have been played, Chris, and you don’t seem to care.

  3. September 11, 2009 at 2:50 AM | Permalink

    In the interests of investigative journalism should this not be brought into the public domain?

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