The awful French TV program on sports betting (where BetFair’-s Mark Davies croaked in French) reminded me of what Robert Scoble said about TV news shows.
They do not intend to educate you..
Last week I was on CNBC twice. Once on “Fast Money” and once on Donny Deutsch’s “The Big Idea.”
The Fast Money segment has been torn apart on the Internet but Roger Ehrenberg of the Information Arbitrage blog had the most intelligent analysis of it.
Here’s the key piece of the Donny Deutsch show, where we had a bunch of bloggers on the Microsoft Blogger Bus asking questions of Bug Labs’ CEO Peter Semmelhack. Bug Labs went onto win CNET’s “Best of CES” award for the emerging tech category.
Some things that are worth underlying about the difference between my video show and CNBC.
1. Expense. CNBC had dozens of people involved in the show, a huge booth, really expensive cameras, satellite time, etc. My show? Get a Nokia phone and go for it.
2. Makeup. Yeah, I wore it. There’s a video out there on the Internet somewhere. I’m not sure why Valleywag hasn’t found it yet.
3. You don’t get to say whatever you want. Donny’s show was tape delayed. If you try doing something wacky, they’ll just cut you out. But even if they keep you on, they have a director who is telling you what they want. She preps you for each segment, giving you “talking points.” If you don’t agree with those talking points you have to negotiate to have them changed. But if they don’t like your talking points they just won’t go with you. Second, she has a big sign and if she thinks you should make a point she makes it clear.
4. These shows are NOT about getting deep, or really getting a good understanding of CES. They were ALL about being entertaining! Hey, who knew? (I tried to pull a bunch of gadgets out and they said “we don’t care about the gadgets.”)
5. They filmed Bug Labs’ CEO for 10 hours for a two-minute segment. Now do you understand why so many CEOs let me come over and film them? I never take more than an hour with an executive, so it’s always easy to get onto someone’s schedule.
6. My show has very little editing, so it’s pretty rare that the context gets lost on an answer. On TV, though, things get cut up, sliced and diced, all for entertainment effect, not necessarily to tell the best story.