Is the BetFair marketing message a big lie?

Posted on March 19, 2008 by Chris F. Masse

[...] BetFair needs to nip the current round of noise in the bud once and for all. It needs to clarify its own advertisements, in which it states that “Because you are betting against other punters, ‘you could’ get better value;” which in the light of alleged revelations that its trades in its own markets, would seem to amount to a misrepresentation. [...]

Hummm… For each of 100 trades made on BetFair, how many are made by real-people “punters” and how many are made by algorithm-advised BetFair Malta? (I have just sent this question for their today’s Q&A. )