Fred Wilson (a famous NY-based venture capitalist, a “-VC”-):
Really think about if you need that $15,000 a month PR firm. – There are some really good PR firms out there and if you can get one of them to work with your company, then it may be worth considering it. But a mediocre PR firm is not worth it for sure. I encourage our portfolio companies to hire a person inside the company to be an “-evangelist”-. That job includes blogging actively, reading and commenting and linking to other blogs, reaching out to the media and industry analysts and gurus, going to conferences and events, and generally getting the word out. That person can be young and not particularly expensive, certainly nowhere near $15,000 a month. And they have two things that a PR firm cannot offer. They work for you and they represent your company exclusively.
As of today, the BetFair blogging is appalling and works in reverse. The BetFair blog is a digital cockroach that repels the prediction market aficionados. Over the time, the BetFair blog will generate bad publicity for BetFair-TradeFair.
As for InTrade-TradeSports, their little “-bulletin”- is totally uninteresting. It’-s not awful, but it’-s not clever either. It’-s money wasted.
Read the previous blog posts by Chris F. Masse:
- Collective Prediction – Combining human and machine intelligence in prediction economies
- BLEG: Maine data
- Al Gore is off his rocket, going thru the roof.
- Enterprise Prediction Markets … Without Office Politics
- Meet bettor/trader Harry Findlay.
- Uh oh.
- 3 fundamental aspects that will determine the success of a company