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Based on that book by Carlota Perez, the blogger at The Park Paradigm says that BetFair is a 6th-paradigm company.

In her model, the world has experienced five technological revolutions and “techno-economic” paradigms in the modern era, starting with the Industrial Revolution in the late 18th century, through to the current end of 20th century paradigm – the Age of Information and Telecommunications. So what happens when we look past the present age to the next – the sixth – techno-economic paradigm? What are the new and emerging opportunities that will present themselves in this “sixth paradigm”? Have we already witnessed the innovation that will lie at the heart of the sixth paradigm or is it still ahead of us? Will the sixth paradigm be the “Age of Markets”?