How should prediction market firms (e.g., InTrade-TradeSports, BetFair-TradeFair) deal with Blogospheres criticism?

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I have just spent 20 minutes reading the comments on that post. (The post itself is to be forgotten- all the comments are outstanding, though.)

Insightful thoughts about Internet marketing. Required reading for Mark Davies, John Delaney, Emile Servan-Schreiber, and the rest of our little prediction market clique.

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