If you have say a match odds market for a football match, having a selection of buttons around it that would open up a number of different radio stations with just one click would be a great idea, and miles cheaper, and more effective, than running a BF radio station. Imagine you have a number of buttons where with one click, the first would open up Talksport, the second would open up Radio 5 Live etcetera. All these are free, streamed content, but as well as boosting the audience for these stations, it would make the market/match odds page more of a valuable destination for punters during live matches. A match odds market could become a one stop shop not just for the odds, but as part of an entertainment product, and it would cost next to nothing to do this. I’m looking at the Kohclschreiber v Ferrer market at the mo, the only link is to “Live Scores & Stats”, which have only one problem, they are about five minutes behind live.

There are so many things that can be done with match odds markets pages. These are the main ones that people look at. Its a big, big wasted opportunity at the mo. I think BF radio is a complete waste of money, and tbh, I can’t even tell how to load it up from looking at the site right now. (I’m sure the team working on it work very hard, but much more entertainment can be generated much more easily and cheaply, than by building a whole radio station and running it).

I agree at 75%.

Ed, take a look at HubDub.

And what do you make of their BetFair blog?

I’ll tell you later about my views and projects on prediction market journalism —and I hope to receive feedback from you and all the other Midas Oracle people.

-