Tag Archives: selling

Why GroupOn is a fad – [VIDEO]

Rice University study finds Groupon is more beneficial for consumers than businesses. GroupOn compel sellers to lower their prices to the minimum, and, adding insult to injury, they take half of the generated revenue. As a result, this machinery attracts … Continue reading

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Customer Development starts by testing your hypotheses outside the building.

“Not in planning meetings, not in writing multiple pages of nicely formatted Marketing Requirements Documents, but by getting laughed at, ignored, thrown out and educated by potential customers as you listen to their needs and test the fundamental hypotheses of … Continue reading

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