Tag Archives: Pepsi

Pepsi invested heavily in so-called “social media” while de-investing in traditional advertising. — [ANALYSIS]

Result: – Pepsi-Cola and Diet Pepsi had each lost about 5% of their market share in the past year. #fail

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Still unconvinced by prediction market journalist Justin Wolfers

The Justin Wolfers series in the Wall Street Journal is plagued with rotten links to the WSJ’s bot-driven, play-money prediction sub-exchange (which is secretly programed to reflect InTrade’s real-money prices). — The latest installment (which does not featured a single … Continue reading

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