Tag Archives: Naomi Mandel
After Predicting an Event Outcome, Does Anticipated Regret Take All of the Fun Out of Watching the Event?
“When people make these predictions, they have this little sliver of doubt – ‘What if I’m wrong?,’” [Stephen] Nowlis says. … The researchers dubbed this emotion “anticipated regret.”
A pair Arizona State University professors, Stephen Nowlis and Naomi Mandel, have research forthcoming in the Journal of Consumer Research in which they claim that predicting an [...]
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