Tag Archives: Kelton Research

NewsFutures Product Concept Optimizer = consumer product concept testing

Emile Servan-Schreiber of NewsFutures: Google Moderator is not comparable to our Product Concept Optimizer, which, by the way, is a lot more than just an Idea Pageant. The Google thing is a standard issue poll-like app, whereas we developed the … Continue reading

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NewsFutures Idea Pageant (which is costly) as a competitor of Google Moderator (which is free)

NewsFutures to me: Dear [Chris Masse], The uncanny ability of NewsFutures traders to predict the future is legendary That’s why the folks at the Hidden Valley company, creators of the world-famous Original Ranch dressing, are eager for your feedback on … Continue reading

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