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	<title>Midas Oracle .ORG &#187; Jon Kleinberg</title>
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		<title>Networks, Crowds, and Markets &#8211; Reasoning About A Highly Connected World &#8211; by David Easley and Jon Kleinberg</title>
		<link>http://www.midasoracle.org/2009/10/22/networks-crowds-and-markets/</link>
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		<pubDate>Thu, 22 Oct 2009 07:20:07 +0000</pubDate>
		<dc:creator>Chris F. Masse</dc:creator>
				<category><![CDATA[All Best Posts Ever]]></category>
		<category><![CDATA[Collective Forecasting]]></category>
		<category><![CDATA[Collective Intelligence - Wisdom Of Crowds]]></category>
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		<category><![CDATA[David Easley]]></category>
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		<category><![CDATA[Jon Kleinberg]]></category>
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		<category><![CDATA[Networks Crowds and Markets]]></category>
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		<description><![CDATA[Networks, Crowds, and Markets &#8211; Reasoning About A Highly Connected World &#8211; by David Easley and Jon Kleinberg http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book.pdf - Contents Chapter 1. Overview 1.1 Aspects of Networks 1.2 Central Themes and Topics Part I Graph Theory and Social Networks &#8230; <a href="http://www.midasoracle.org/2009/10/22/networks-crowds-and-markets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.cs.cornell.edu/home/kleinber/networks-book/">Networks, Crowds, and Markets &#8211; Reasoning About A Highly Connected World</a></strong> &#8211; by David Easley and Jon Kleinberg</p>
<p><strong><a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book.pdf">http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book.pdf</a></strong><br />
-<br />
<strong> Contents</strong></p>
<ul>
<li>Chapter 1. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch01.pdf">Overview</a>
<ul>
<li>1.1 Aspects of Networks</li>
<li>1.2 Central Themes and Topics</li>
</ul>
</li>
</ul>
<p>Part I   Graph Theory and Social Networks</p>
<ul>
<li>Chapter 2. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch02.pdf">Graphs</a>
<ul>
<li>2.1 Basic Definitions</li>
<li>2.2 Paths and Connectivity</li>
<li>2.3 Distance and Breadth-First Search</li>
<li>2.4 Network Datasets: An Overview</li>
</ul>
</li>
<li>Chapter 3. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch03.pdf">Strong and Weak Ties</a>
<ul>
<li>3.1 Triadic Closure</li>
<li>3.2 The Strength of Weak Ties</li>
<li>3.3 Tie Strength and Network Structure in Large-Scale Data</li>
<li>3.4 Tie Strength, Social Media, and Passive Engagement</li>
<li>3.5 Closure, Structural Holes, and Social Capital</li>
<li>3.6 Advanced Material: Betweenness Measures and Graph Partitioning</li>
</ul>
</li>
<li>Chapter 4. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch04.pdf">Networks in Their Surrounding Contexts</a>
<ul>
<li>4.1 Homophily</li>
<li>4.2 Mechanisms Underlying Homophily: Selection and Social Influence</li>
<li>4.3 Affiliation</li>
<li>4.4 Tracking Link Formation in On-Line Data</li>
<li>4.5 A Spatial Model of Segregation</li>
</ul>
</li>
<li>Chapter 5. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch05.pdf">Positive and Negative Relationships</a>
<ul>
<li>5.1 Structural Balance</li>
<li>5.2 Balanced Networks and the Cartwright-Harary Theorem</li>
<li>5.3 Applications of Structural Balance</li>
<li>5.4 A Weaker Form of Structural Balance</li>
<li>5.5 Advanced Material: Generalizing the Definition of Structural Balance</li>
</ul>
</li>
</ul>
<p>Part II   Game Theory</p>
<ul>
<li>Chapter 6. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch06.pdf">Games</a>
<ul>
<li>6.1 What is a Game?</li>
<li>6.2 Reasoning about Behavior in a Game</li>
<li>6.3 Best Responses and Dominant Strategies</li>
<li>6.4 Nash Equilibrium</li>
<li>6.5 Multiple Equilibria: Coordination Games</li>
<li>6.6 Multiple Equilibria: The Hawk-Dove Game</li>
<li>6.7 Mixed Strategies</li>
<li>6.8 Mixed Strategies: Examples and Empirical Analysis</li>
<li>6.9 Pareto-Optimality and Social Optimality</li>
<li>6.10 Advanced Material: Dominated Strategies and Dynamic Games </li>
</ul>
</li>
<li>Chapter 7. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch07.pdf">Evolutionary Game Theory</a>
<ul>
<li>7.1 Fitness as a Result of Interaction</li>
<li>7.2 Evolutionarily Stable Strategies</li>
<li>7.3 A General Description of Evolutionarily Stable Strategies</li>
<li>7.4 Relationship Between Evolutionary and Nash Equilibria</li>
<li>7.5 Evolutionarily Stable Mixed Strategies</li>
</ul>
</li>
<li>Chapter 8. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch08.pdf">Modeling Network Traffic using Game Theory</a>
<ul>
<li>8.1 Traffic at Equilibrium</li>
<li>8.2 Braess&#8217;s Paradox</li>
<li>8.3 Advanced Material: The Social Cost of Traffic at Equilibrium</li>
</ul>
</li>
<li>Chapter 9. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch09.pdf">Auctions</a>
<ul>
<li>9.1 Types of Auctions</li>
<li>9.2 When are Auctions Appropriate?</li>
<li>9.3 Relationships between Different Auction Formats</li>
<li>9.4 Second-Price Auctions</li>
<li>9.5 First-Price Auctions and Other Formats</li>
<li>9.6 Common Values and The Winner&#8217;s Curse</li>
<li>9.7 Advanced Material: Bidding Strategies in First-Price and All-Pay Auctions</li>
</ul>
</li>
</ul>
<p>Part III   Markets and Strategic Interaction in Networks</p>
<ul>
<li>Chapter 10. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch10.pdf">Matching Markets</a>
<ul>
<li>10.1 Bipartite Graphs and Perfect Matchings</li>
<li>10.2 Valuations and Optimal Assignments</li>
<li>10.3 Prices and the Market-Clearing Property</li>
<li>10.4 Constructing a Set of Market-Clearing Prices</li>
<li>10.5 How Does this Relate to Single-Item Auctions?</li>
<li>10.6 Advanced Material: A Proof of the Matching Theorem</li>
</ul>
</li>
<li>Chapter 11. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch11.pdf">Network Models of Markets with Intermediaries</a>
<ul>
<li>11.1 Price-Setting in Markets</li>
<li>11.2 A Model of Trade on Networks</li>
<li>11.3 Equilibria in Trading Networks</li>
<li>11.4 Further Equilibrium Phenomena: Auctions and Ripple Effects</li>
<li>11.5 Social Welfare in Trading Networks</li>
<li>11.6 Trader Profits</li>
<li>11.7 Reflections on Trade with Intermediaries</li>
</ul>
</li>
<li>Chapter 12. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch12.pdf">Bargaining and Power in Networks</a>
<ul>
<li>12.1 Power in Social Networks</li>
<li>12.2 Experimental Studies of Power and Exchange</li>
<li>12.3 Results of Network Exchange Experiments</li>
<li>12.4 A Connection to Buyer-Seller Networks</li>
<li>12.5 Modeling Two-Person Interaction: The Nash Bargaining Solution</li>
<li>12.6 Modeling Two-Person Interaction: The Ultimatum Game</li>
<li>12.7 Modeling Network Exchange: Stable Outcomes</li>
<li>12.8 Modeling Network Exchange: Balanced Outcomes</li>
<li>12.9 Advanced Material: A Game-Theoretic Approach to Bargaining</li>
</ul>
</li>
</ul>
<p>Part IV   Information Networks and the World Wide Web</p>
<ul>
<li>Chapter 13. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch13.pdf">The Structure of the Web</a>
<ul>
<li>13.1 The World Wide Web</li>
<li>13.2 Information Networks, Hypertext, and Associative Memory</li>
<li>13.3 The Web as a Directed Graph</li>
<li>13.4 The Bow-Tie Structure of the Web</li>
<li>13.5 The Emergence of Web 2.0</li>
</ul>
</li>
<li>Chapter 14. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch14.pdf">Link Analysis and Web Search</a>
<ul>
<li>14.1 Searching the Web: The Problem of Ranking</li>
<li>14.2 Link Analysis using Hubs and Authorities</li>
<li>14.3 PageRank</li>
<li>14.4 Applying Link Analysis in Modern Web Search</li>
<li>14.5 Applications beyond the Web</li>
<li>14.6 Advanced Material: Spectral Analysis, Random Walks, and Web Search</li>
</ul>
</li>
<li>Chapter 15. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch15.pdf">Sponsored Search Markets</a>
<ul>
<li>15.1 Advertising Tied to Search Behavior</li>
<li>15.2 Advertising as a Matching Market</li>
<li>15.3 Encouraging Truthful Bidding in Matching Markets: The VCG Principle</li>
<li>15.4 Analyzing the VCG Procedure: Truth-Telling as a Dominant Strategy</li>
<li>15.5 The Generalized Second Price Auction</li>
<li>15.6 Equilibria of the Generalized Second Price Auction</li>
<li>15.7 Ad Quality</li>
<li>15.8 Complex Queries and Interactions Among Keywords</li>
<li>15.9 Advanced Material: VCG Prices and the Market-Clearing Property</li>
</ul>
</li>
</ul>
<p>Part V   Network Dynamics: Population Models</p>
<ul>
<li>Chapter 16. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch16.pdf">Information Cascades</a>
<ul>
<li>16.1 Following the Crowd</li>
<li>16.2 A Simple Herding Experiment</li>
<li>16.3 Bayes&#8217; Rule: A Model of Decision-Making Under Uncertainty</li>
<li>16.4 Bayes&#8217; Rule in the Herding Experiment</li>
<li>16.5 A Simple, General Cascade Model</li>
<li>16.6 Sequential Decision-Making and Cascades</li>
<li>16.7 Lessons from Cascades</li>
</ul>
</li>
<li>Chapter 17. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch17.pdf">Network Effects</a>
<ul>
<li>17.1 The Economy Without Network Effects</li>
<li>17.2 The Economy with Network Effects</li>
<li>17.3 Stability, Instability, and Tipping Points</li>
<li>17.4 A Dynamic View of the Market</li>
<li>17.5 Industries with Network Goods</li>
<li>17.6 Mixing Individual Effects with Population-Level Effects</li>
<li>17.7 Advanced Material: Negative Externalities and The El Farol Bar Problem</li>
</ul>
</li>
<li>Chapter 18. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch18.pdf">Power Laws and Rich-Get-Richer Phenomena</a>
<ul>
<li>18.1 Popularity as a Network Phenomenon</li>
<li>18.2 Power Laws</li>
<li>18.3 Rich-Get-Richer Models</li>
<li>18.4 The Unpredictability of Rich-Get-Richer Effects</li>
<li>18.5 The Long Tail</li>
<li>18.6 The Effect of Search Tools and Recommendation Systems</li>
<li>18.7 Advanced Material: Analysis of Rich-Get-Richer Processes</li>
</ul>
</li>
</ul>
<p>Part VI   Network Dynamics: Structural Models</p>
<ul>
<li>Chapter 19. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch19.pdf">Cascading Behavior in Networks</a>
<ul>
<li>19.1 Diffusion in Networks</li>
<li>19.2 Modeling Diffusion through a Network</li>
<li>19.3 Cascades and Clusters</li>
<li>19.4 Diffusion, Thresholds, and the Role of Weak Ties</li>
<li>19.5 Extensions of the Basic Cascade Model</li>
<li>19.6 Knowledge, Thresholds, and Collective Action</li>
<li>19.7 Advanced Material: The Cascade Capacity</li>
</ul>
</li>
<li>Chapter 20. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch20.pdf">The Small-World Phenomenon</a>
<ul>
<li>20.1 Six Degrees of Separation</li>
<li>20.2 Structure and Randomness</li>
<li>20.3 Decentralized Search</li>
<li>20.4 Empirical Analysis and Generalized Models</li>
<li>20.5 Core-Periphery Structures and Difficulties in Decentralized Search</li>
<li>20.6 Advanced Material: Analysis of Decentralized Search</li>
</ul>
</li>
<li>Chapter 21. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch21.pdf">Epidemics</a>
<ul>
<li>21.1 Diseases and the Networks that Transmit Them</li>
<li>21.2 Branching Processes</li>
<li>21.3 The SIR Epidemic Model</li>
<li>21.4 The SIS Epidemic Model</li>
<li>21.5 Synchronization</li>
<li>21.6 Transient Contacts and the Dangers of Concurrency</li>
<li>21.7 Genealogy, Genetic Inheritance, and Mitochondrial Eve</li>
<li>21.8 Advanced Material: Analysis of Branching and Coalescent Processes</li>
</ul>
</li>
</ul>
<p>Part VII   Institutions and Aggregate Behavior</p>
<ul>
<li>Chapter 22. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch22.pdf">Markets and Information</a>
<ul>
<li>22.1 Markets with Exogenous Events</li>
<li>22.2 Horse Races, Betting, and Beliefs</li>
<li>22.3 Aggregate Beliefs and the &#8220;Wisdom of Crowds&#8221;</li>
<li>22.4 Prediction Markets and Stock Markets</li>
<li>22.5 Markets with Endogenous Events</li>
<li>22.6 The Market for Lemons</li>
<li>22.7 Asymmetric Information in Other Markets</li>
<li>22.8 Signaling Quality</li>
<li>22.9 Quality Uncertainty On-Line: Reputation Systems and Other Mechanisms</li>
<li>22.10 Advanced Material: Wealth Dynamics in Markets</li>
</ul>
</li>
<li>Chapter 23. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch23.pdf">Voting</a>
<ul>
<li>23.1 Voting for Group Decision-Making</li>
<li>23.2 Individual Preferences</li>
<li>23.3 Voting Systems: Majority Rule</li>
<li>23.4 Voting Systems: Positional Voting</li>
<li>23.5 Arrow&#8217;s Impossibility Theorem</li>
<li>23.6 Single-Peaked Preferences and the Median Voter Theorem</li>
<li>23.7 Voting as a Form of Information Aggregation</li>
<li>23.8 Insincere Voting for Information Aggregation</li>
<li>23.9 Jury Decisions and the Unanimity Rule</li>
<li>23.10 Sequential Voting and the Relation to Information Cascades</li>
<li>23.11 Advanced Material: A Proof of Arrow&#8217;s Impossibility Theorem</li>
</ul>
</li>
<li>Chapter 24. <a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-ch24.pdf">Property Rights</a>
<ul>
<li>24.1 Externalities and the Coase Theorem</li>
<li>24.2 The Tragedy of the Commons</li>
<li>24.3 Intellectual Property</li>
</ul>
</li>
</ul>
<p><a href="http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book-bib.pdf">Bibliography</a></p>
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