Top-10 reasons why NewsFutures is the ideal partner to harness the wisdom of your crowd

1.) Integrated Solutions

We offer complete solutions, not just great software. This approach delivers a much higher success rate and enables the client organization to fully consider Prediction Markets as a key decision-support tool.

From experience, we know that a successful prediction market project requires a lot more than great software or a cool website. Above all:

- Featuring strategic and well-defined questions;
- Securing a high participation rate;
- Integrating the market into the management and decision-making processes.
- Our project management checklist covers 30+ task components of market design, market implementation, and market administration. To ensure success, NewsFutures offers hands-on management and best-practice advice at every stage, in close contact with the client-side team. And if the client is willing to handle some of those tasks itself, we make sure to transfer the relevant knowledge and skills.

2.) A suite of powerful tools

Our platform offers a full suite of knowledge aggregation tools that are optimized for various forecasting needs and business contexts: prediction markets, and more, much more.

As an early pioneer in the field of enterprise prediction markets, NewsFutures has been among the first to recognize not only the power of this tool, but also its various practical limits in certain situations. We are experienced enough to recognize when other knowledge aggregation mechanisms may offer more practical or productive solutions.

That’s why, in close collaboration with some of our clients (in particular InterContinental Hotels, Eli Lilly, Arcelor Mittal, and Pfizer), we have developed a suite of innovative software tools that enable us to optimally aggregate predictions in a variety of business contexts. All of these tools are currently fielded with various clients.

Our software platform currently includes:

Prediction Markets. A continuous double auction trading engine (with optional market maker) is particularly appropriate for measuring risks and opportunities as event probabilities. It can also be used to forecast continuous variables.

Competitive Forecasting. Designed for collective forecasting of specific business variables, such as quarterly sales, especially under several conditional scenarios, or with a small pool of participants.

Idea Pageant. Ideal for rapid harvesting and filtering of a large number of new ideas that require evaluation and prioritization.

Impact Matrix. Used to collect and gauge the likelihood and business impact of various events in the very long term.

This versatile set of tools enables us to propose and implement the most effective solution in every case.

3.) World-Class Expertise

NewsFutures has the longest record of implementing enterprise prediction markets, the most extensive enterprise client list, and the widest geographical reach.

Our team has been immersed in every aspect of delivering successful enterprise prediction markets since 2002. We have implemented internal markets and external markets of all shapes, durations and sizes, around the world: U.S.A., Brasil, France, U.K., Germany, Holland, Japan, Hong Kong, and as far as New Zealand. We have built the longest-running continuous client relationship in the industry (servicing Eli Lilly since 2003).

Our methodology and technological solutions have been shaped by this rich history of confrontation with reality. We know that implementing a successful enterprise prediction market requires clear goals, significant resources, constant care and monitoring, and we know what it takes to deliver success. No other team is more seasoned.

«NewsFutures has done some of the most innovative work in the area for longer than most. They were in there making it happen for real while others were clueless on the fringes.»
- Ajit Kambil – Gobal Director, Deloitte Research

Notably, we have also built our eponymous public prediction exchange into one of the best known play-money exchanges. The experience of running this market non-stop since the year 2000 gave us deep insights into what it takes to successfully manage a market for the long run.

4.) Creative leadership

NewsFutures is a thought leader and a creative driving force within the industry.

NewsFutures started implementing prediction markets in 2000, years before the buzz words “wisdom of crowds” and “web 2.0″ even surfaced in the brains of James Surowiecki and Tim O’Reilly – and we’ve been at the forefront of innovation ever since: Over the years, we’ve fielded several innovative tools for harvesting the wisdom of crowds in various enterprise contexts, and we even applied for a pending patent on a multi-outcome continuous double auction (CDA) trading engine.

In 2003, NewsFutures led the first field study comparing real-money and play-money markets, publishing the results in a landmark article co-authored with some of the field’s leading academic researchers: Prediction Markets: Does Money Matter? – Electronic Markets, 14 (3), September 2004. This research significantly enhanced the credibility of play-money markets and, as a result, boosted their adoption within enterprise contexts.

In 2007, NewsFutures started experimenting with an innovative business model for real-money public prediction markets: Bet2Give.

NewsFutures work has been covered on television by CBS News (here) and CNBC (here), and in print by prestigious publications in the United States and Europe, including James Surowiecki’s international best-seller The Wisdom of Crowds.

Our CEO, Emile Servan-Schreiber, has lectured on the topic all over the world, including at the World Economic Forum in Davos, Switzerland, and at the Wharton Business School.
In recognition of NewsFutures’ practical and throught leadership, Emile was chosen to chair the new Prediction Market Industry Association. He is also an associate editor of the Journal of Prediction Markets.

5.) Customized solutions

Our software platform is customization-friendly, enabling us to tailor our solutions to a client’s special needs.

When dealing with high-end demanding customers, one size cannot fit all. The NewsFutures philosophy is to tailor a market solution to the problem at hand, rather than force-fit the problem to a pre-existing market template. That usually means, in addition to choosing the most appropriate tool and market design, customizing the user interface to optimize the integration with the client’s IT infrastructure and the navigation among various markets.

It also means being responsive to customer requests for additional features that extend the platform’s capabilities, and sometimes even developing completely new tools. (Indeed, this is how we came to develop and integrate into the platform a whole suite of original tools in addition to prediction markets.)

In contrast to the one-size-fits-all market and navigation templates provided by others, the NewsFutures software platform offers the flexibility needed to address the unique needs of demanding customers.

6.) Industrial-strength software

NewsFutures software satisfies the highest professional standards and demanding environments.

Internet giant Yahoo!, who knows a thing or two about quality software, chose to acquire the source code of our prediction market engine to power its own Yahoo! Tech Buzz Game.

Our platform is so reliable that it has been used to operate high-stakes real-money political markets for Holland’s leading daily de Volkskrant (see this report), and we currently use it to operate our own real-money prediction exchange Bet2Give.

7.) Military-grade security and confidentiality

We offer a range of access, backup, encryption, integration and hosting options that satisfies the most demanding customers.

NewsFutures has been vetted by customers who put a premium on data security and confidentiality, such as the U.S. Military, pharmaceutical clients, and others in the super-competitive IT industry.

While most clients are satisfied to host their applications on our servers, located in a high-security facility, others have had us ship fully configured hardware that they can install behind their own firewall, or had us install the prediction market application directly on one of their own servers within their existing IT infrastructure.

8.) Multilingual applications

In a global world, English is not enough.

Our software platform is designed to operate in multi-language mode, with a user interface that can offer several languages simultaneously. English, French, Dutch and German versions are already implemented. Other languages can easily be added on request. This feature is important for multinational companies that want to tap the collective intelligence of a linguistically diverse population.

9.) Round-the-clock support

Present on two continents, NewsFutures offers rapid response across many time-zones.

The NewsFutures enterprise team operates the world over from New Jersey, USA, and Paris, France. This enables rapid response in many different time zones and continuous availability from 08:00 to 01:00 GMT. We are currently servicing clients in the United States (from coast to coast), France, Holland, and as far as New Zealand. Our multi-cultural team is well suited to operate in a global world while being attuned to the importance of local differences.

10.) Team players

Although NewsFutures is equiped to deliver integrated solutions, we also have significant experience in partnering with consultancies to service their clients.

We find such partnerships rewarding and productive, and we are very comfortable with them, especially because they help implant the solutions deeper into the host organization. Over the years, we have teamed up with consultancies large and small. Among the largest are SAIC (on a U.S. Military project), Accenture (on a MIT Technology Review project), and the RAND Corporation (on a Texas DOT project).

If you are a consultancy and you would like to deliver wisdom of crowds solutions to your clients, please contact us for details of our partnership program.

Michael Arrington of TechCrunch took the pic.

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Here’s a Davos video taken with a mobile video phone:

WEF website

And they have a blog, of course.

Twenty20 = Sure Bets and Wildcard scenarios to the year 2020. Nothing on that website, yet, but I’ll be monitoring it.

Nevertheless, I propose that we send the boy scout of the prediction market field, Jed Christiansen, to the World Economic Forum —if he can endure the cold.

The NewsFutures clients:

The world’s largest steel maker.

CORNING
Display Technologies.

Japan’s largest advertising firm.

Hungary’s leading news weekly.

Voted “most innovative” pharmaceutical company in Fortune‘s 2003 and 2004 rankings.

The US packaged foods giant.

Giant U.S. Pharmaceutical.

Leading provider of objective analysis and effective solutions.

One of the world’s leading providers of outsourcing and IT services.

Europe’s leader in corrugated packaging.

Germany’s global powerhouse in electrical engineering and electronics.

Texas Department of Transportation.

The most complete source for integrated information and technology applications in the global financial services industry.

The Netherlands’ daily newspaper of reference.

Host of the annual Davos meeting of world leaders.

The No. 1 Internet brand globally.

- Company founded in March 2000.
- French prediction market “la bourse de l’info” launched in September 2000.
- Hungarian version “Hirbörze” launched in April 2001 (first integration of a prediction exchange in a news media)
- US version launched in November 2001 (co-branded by USA Today – first integration of a prediction exchange in a US news media)
- NewsFutures was the first exchange to let people buy or sell contracts for each side of a binary-outcome event. The advantage of this design is that it avoids the need for “shorting”, a notion that tends to confuse novice traders. NewsFutures later extend that approach to deal with n-ary outcome events while implementing automatic arbitrage.
- Their first “corporate” application was for FNAC in 2002.
- Their first US-based corporate application was for Eli Lilly in 2003 (still a client).
- NewsFutures invented “multi-outcome” auto-arbitrage markets (a la Chris Hibbert) in 2004 to power MIT Tech Review’s Innovation Futures.
- First direct experimental comparison of play-money and real-money markets in 2003-2004.
- NewsFutures invented “Competitive Forecasting” in 2005 (first corporate application for MasterFoods).
- NewsFutures introduced prediction markets at Davos (World Economic Forum) in 2006.
- NewsFutures ran their first “real-money” prediction exchange in 2006 for de Volkskrant (Dutch elections).

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