Tag Archives: Customer Development
Customer Development starts by testing your hypotheses outside the building.
“Not in planning meetings, not in writing multiple pages of nicely formatted Marketing Requirements Documents, but by getting laughed at, ignored, thrown out and educated by potential customers as you listen to their needs and test the fundamental hypotheses of your business.”
Steve Blank’s marketing – Customer Development
“Customer Development certainly lacks the drama of the overnight pizza to Porsche success story, and doing it properly takes time. However, in return you maximize your chance of finding customers who will give you their money before you run out of yours.“
Steve Blank’s blog
The key points of Customer Development are:
1. Get out of the building. [...]
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